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Data Delivers. Tim Goodall and Helen Knowles. Damned figures!. Workshop aims to “enhance credibility and collaborative experiences between the careers centre and academic departments”
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Data Delivers Tim Goodall and Helen Knowles
Damned figures! • Workshop aims to “enhance credibility and collaborative experiences between the careers centre and academic departments” • Using registration data to ascertain “ career readiness” + other national stats to use persuasively and create a relevant & responsive careers programme
Using national and careers centre stats • DLHE • Careers Registration stats • Careers Centre visit stats • Use at school meetings, away days (Result – faculty taking more notice of employability issues?) • Issues around validity of stats (see next slide) • Even if not valid, significant etc. these are the stats that students/parents see on Unistats and our website • How much are the parents/students looking at this data?
Employability Unistats Figures • % of students in work/study and ‘professional/managerial’ employment, by degree programme (latest figures taken from our website, Unistats information). • Students and parents – are they looking at this data? First evidence says yes (Hooley, Mellors-Bourne and Sutton, May 2013, HEFCE) • Supposedly taken from the 2010-11 and 2011-12 DLHE (refers to students who graduated in July 2011, 6 months after graduation) but do not match our DLHE figures.
Careers Registration Statistics Faculty of Biological Sciences Oct 12 v Oct 13All figures are percentages (n = between 600 and 700 per year)
Publicising events and monitoring publicity • Bit.ly – monitor use of Twitter, Facebooketc • E-newsletter – most popular things were ‘Next Steps’ and STARS internship vacancy page. YGRF and general careers page not clicked. • Show faculty (esp. contributors) the stats for what is popular with students – breaks down fixed ideas of what info students are seeking
Fast track to success • 2 day event, around the YGRF • Target mainly 3rd year students, a programme developed with the Careers Centre • Some workshops Employer (or alumni) led • Academics invited • Designed in response to what students say they want, evidence from a student led surveyand from a survey of event registrants.
The rationale to : Fast track to Success • The 3rd year students had, comparative to current level 1&2, least encouragement to access careers/employability help • Stats student survey, DHLE & careers registration survey, anecdotal via student member of FEWG • FBS wanted “compete” aspects to be delivered at least, “decide” workshops included
Other sources of data • Focus groups • Student surveys (student led!) • Reports from surveys to e.g. Faculty EWG – e.g. comparing Leeds with competitor institutions. • Result – new programmes of mock interviews, CV/cover letter assessment etc
Measuring success • In time, will hopefully show positive indicators that the employability strategies you have applied are working in your faculty • For example the registration data for Oct 2013 show, particularly for level 2, a reduced % in “decide” compared to Oct 2012.
Making sense of it all Discussion How can we use employability data in our faculties/services to develop ideas and inform our practice?