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This report from the Book Industry Study Group offers insights into student attitudes toward educational content and their purchasing behaviors in higher education. Presented at the Asociación Nacional de Editores de Libros y Material de Enseñanza in Madrid, Spain, the findings cover various aspects, including preferred formats, platforms, and the prevalence of illicit textbook acquisition. With contributions from 1,963 publishers, this study reveals key trends and dynamics that shape the marketplace for educational materials, highlighting the importance of student value propositions and their buying decisions.
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Book Industry Study Group(Grupo de Estudio de la Industria del Libro)Student Attitudes TowardContent in Higher Education AssociaciónNacional de Editores de Libros y Material de EnseñanzaMadrid, España, 25 Octubre, 2011
Standards and Best Practices • Education and Events • Research
BookStats Tracking publisher net sales and units going back 3 years (2008, 2009, 2010) $14.8 billion in source data 1,963 publisher participants from all publishing sectors
Key Findings • Student Buying Behavior • Content, Formats, Platforms • Student Value Proposition • Illicit Textbook Acquisition Behaviors
Key Findings • Student Buying Behavior • Content, Formats, Platforms • Student Value Proposition • Illicit Textbook Acquisition Behaviors
Student Buying Behavior How did you get the course material/textbook for this course?
Student Buying Behavior If you bought the textbook, where did you purchase it from?
Student Buying Behavior Asked about rental preference and actual behavior.
Key Findings • Student Buying Behavior • Content, Formats, Platforms • Student Value Proposition • Illicit Textbook Acquisition Behaviors
Content, Formats, Platforms In what format was the textbook you purchased?
Content, Formats, Platforms Was the selected resource tool helpful?
Content, Formats, Platforms Why might you prefer an e-textbook over a printed book?
Content, Formats, Platforms Why might you prefer a print textbook over an e-textbook?
Content, Formats, Platforms What device have your primarily used to read e-textbooks?
Key Findings • Student Buying Behavior • Content, Formats, Platforms • Student Value Proposition • Illicit Textbook Acquisition Behaviors
Student Value Proposition How important were each of the following factors in your textbook acquisition process?
Student Value Proposition For those items below with which you’re familiar, how valuable are they to you in learning the content for your course?
Key Findings • Student Buying Behavior • Content, Formats, Platforms • Student Value Proposition • Illicit Textbook Acquisition Behaviors
Illicit Acquisitions Which of the following have you ever done while in college?
Key Findings • Student Buying Behavior • Content, Formats, Platforms • Student Value Proposition • Illicit Textbook Acquisition Behaviors
