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Floor Executive Role: Delivering Excellence at the Last Point of Contact

A Floor Executive plays a crucial role as the last point of contact between customers and the store. They are expected to deliver outstanding results in various areas such as sales assistance, store management, customer handling, and meeting owners' expectations. Duties include providing personalized sales assistance by greeting, listening, and assisting customers, and giving feedback on stocks and customer behavior. The floor executives also manage store layout, shelves stocking, pricing, displays, and maintain a neat store environment. Effective handling of post-purchase decisions, complaints, objections, and customer retention are key responsibilities. Their goal is to meet owner expectations, guide buyers to meet specific requirements, and build long-term connections.

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Floor Executive Role: Delivering Excellence at the Last Point of Contact

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Presentation Transcript

  1. IMPORTANCE OF FLOOR EXECUTIVE Last point of Contact Expected to deliver results Manufacturing Marketing Promotions Store Owners

  2. DUTIES OF FLOOR EXECUTIVES Sales Assistance Store Management Customer Handling Owners expectations. PERSONAL UPGRADE

  3. SALES ASSISTANCE • Greeting • Putting at Ease • Listen and create empathy • Provide Info . • Provide demonstration. • Assist him with purchase decision. • Assist with other services

  4. PROVIDING FEEDBACK • On Stocks • Customer buying behavior • Change in taste, color preference.

  5. STORE MANAGEMENT • Store Lay out. • Stocking Shelves • Pricing Items • Fixing Displays • Neat &Tidy. • Stock levels . • Visual Merchandizing • Store Atmospherics

  6. CUSTOMER HANDLING Post Purchase Decision Handling complaints Handling Objections Customer Retention.

  7. OWNERS EXPECTATIONS AIM TO ASSIST IN CONVERSION RATE GUIDE BUYERS TO MEET SPECIFIC REQUIREMENTS BUILD LONG TIME CONNECT

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