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CH Value Chain and Economic Potential

CH Value Chain and Economic Potential. Franco Niccolucci University of Florence and EPOCH. What is (tangible) CH. Monuments Groups of buildings Sites Artefacts and museum exhibits of outstanding value from the point of view of art, history or science. What about intangible CH?.

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CH Value Chain and Economic Potential

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  1. CH Value Chain and Economic Potential Franco Niccolucci University of Florence and EPOCH

  2. What is (tangible) CH • Monuments • Groups of buildings • Sites • Artefacts and museum exhibits of outstanding value from the point of view of art, history or science

  3. What about intangible CH? • Acknowledged as inseparable companion to tangible CH • More difficult to document, preserve, communicate There is no tangible CH without intangible CH but There may be intangible CH without tangible CH

  4. The Kihnu Cultural Space, Estonia Sand drawing, Vanuatu Kris making, Indonesia Opera dei Pupi, Sicilian Puppet Theatre Intangible heritage

  5. CH Information • Research  Scholars • Education  Students, the public • Preservation  Professionals • Enjoyment  The public • Information is instrumental to the goal • Information is influenced by the intended audience • Information is maintained: • As long as it is useful and advantages are greater than the effort required • As far as required by the goal

  6. Examples • Archaeological information • Produced as result of research • Maintained for administrative purposes • Sometimes created for communication • Including many different formats: Text (structured/unstructured), images, 3D • Difficult to re-use, but valuable

  7. Geographic coverage Relevant area Available data Summary information Managing archaeological datasets • ArchSearch by ADS

  8. Archaeological Map of Romania - CIMEC Archaeological Map Länder Lower-Saxony and Baden-Württemberg Geographic information • Archaeological Risk Map

  9. New visit patterns • A different visitors’ approach • In Italy, 12 state museums and sites (over 460) make 50% of the visitors (90 sites make 90%) • 3 UNESCO WH sites (over 32) make 50% of the visitors • The approach to cultural heritage is similar to mass consumption • A few cultural institutions monopolize the cultural market • CHI concerning these best sellers is likely to be more valuable

  10. Pervasive technology • There are more mobile phones than people • 107% in Italy • Young people uses mobiles and SMS as preferred communication tool – and are willing to have services • Internet chat has substituted the phone for teenagers • Cars come with built-in GPS navigators • Virtual (Internet) travel agencies are substituting real ones • Potential markets for re-used/value-added CHI

  11. The pipeline of CHI • Automatic vs manual DATA CAPTURE • Huge amount of data • Standardization • Search and retrieve MANAGEMENT & STORAGE • Complexity vs accessibility PROCESSING • Importance of infrastructure DISTRIBUTION

  12. Problems • Guidance for users • Reliability & credibility • Social value vs economic value • The cost of services

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