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KVKL'S FOUNDING VISION BY 2015 :

CENTRAL FEDERATION OF FINNISH REAL ESTATE AGENCIES MAIN POINTS OF FOCUS Summary/presentation, autumn 2008 Prepared by: Jukka Malila CEO.

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KVKL'S FOUNDING VISION BY 2015 :

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  1. CENTRAL FEDERATION OF FINNISH REAL ESTATE AGENCIESMAIN POINTS OF FOCUSSummary/presentation, autumn 2008Prepared by:Jukka MalilaCEO

  2. KVKL's perception of real estate brokerage in Finland:“Real estate brokerage is a trust-based expert service that secures for the client the safe realisation of a housing transaction. From its practicing professionals, the profession requires versatile customer service skills, solid professional competence, and high standard of professional integrity.”= > KVKL needs to foster within the business environment and amongst the companies and professionals in the industry measures through which this perception will gain in strength and can be realised.=>KVKL's mission:The future of the industry in Finland is to be made!

  3. KVKL'S FOUNDING VISION BY 2015: WE, AS AN ORGANISATION, WANT TO BE:- service-minded, customer-oriented, strong and up-to-date with the recent developmentsWE WANT THE REAL ESTATE BROKERAGE INDUSTRY TO BE:- attractive, dynamic, growing, successful, reputableWE WANT THE PRACTICING PROFESSIONALS AND COMPANIES IN THE INDUSTRY TO BE:- recognised professionals with versatile expertise in the field, aware of the customer's needs, service-minded, successful

  4. KEY POINTS PURSUED BY KVKL: • Safer housing transactions in Finland • Higher standard of professional competence in the brokerage industry • Clearer and more transparent rules for the industry • Compliance with good real estate brokerage practice • KVKL'S FOUNDING VALUES: • Reliability • Honesty • Expertise • Openness • Compliance with good real estate brokerage practice

  5. Central Federation of Finnish Real Estate Agencies in a nutshell: • Founded: 18 March 2008 • Founders: • - Realia Group Oy (Huoneistokeskus Oy, Suomen SKV Oy, etc.) • - Kiinteistömaailma Oy • - OP-Pohjola Group Central Cooperative • - The Finnish Association of Real Estate Agents • Representativeness: estimatedto cover about75% of the practicing professionals in Finland (some 3,200 people employed by the member organisations) • Operations/points of focus: • Developing professional practices in the industry • Developing the standards of training • Contributing to the development of legislation • Research • Promoting good brokerage practice • Safer housing transactions in Finland • Operating motto: THE FUTURE OF THE REAL ESTATE BROKERAGE SECTOR IS TO BE MADE!

  6. Limited companies in the chain with a franchising agreement Offices within Group companies Limited companies in the chain with a franchising agreement Realia Group Oy (Huoneistokeskus Oy, Suomen SKV Oy, etc.) Kiinteistömaailma Oy The Finnish Association of Real Estate Agents OP-Kiinteistökeskus Offices within Group companies Private brokerages Offices within Group companies Limited real estate companies owned by banks within the OP-Pohjola Group Private brokerages Limited real estate companies owned by banks within the OP-Pohjola Group Private brokerages Central Federation of Finnish Real Estate Agencies structure of affiliations Limited companies in the chain with a franchising agreement Offices within Group companies CENTRAL FEDERATION OF FINNISH REAL ESTATE AGENCIES Limited real estate companies owned by banks within the OP-Pohjola Group Currently non-organised private brokerage companies and groups (=they will be provided with an opportunity to organise through the Finnish Association of Real Estate Agents) 1 September 2008

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