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Analyzing the Demand for Dasani Bottled Water

Explore the demand function for Dasani bottled water based on price and related factors, and discover how changes impact sales. Understand the market dynamics and key competitors' influences.

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Analyzing the Demand for Dasani Bottled Water

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  1. DRQ #6AGEC 317 3 pts September 19, 2013 • The demand for the Coca-Cola product Dasani (bottled water) is given as: • QD= 0.75P -0.72 P0.43AQFP0.55PL P -0.66TEA •  where Q denotes the quantity of Coca-Cola Dasani sold, P denotes the price of Dasani, PAQF denotes the price of AquaFina, and PPL represents the price of private label brands of bottled water. • (1/2 pt) (a) What is the technical name of this type of demand function? •  (1/2 pt) (b) True or False. A price reduction for Dasani bottled water, all other factors invariant, will increase the number of units sold and sales revenue. • (1/2 pt) (c) If Pepsi raises the price of AquaFina by 2 percent, then the quantity of Dasani sold rises by _________________ percent, all other factors invariant. • (1/2 pt) (d) Tea and Dasani bottled water are __________________.   • (1/2 pt) (e) True or False. The chief competitor of Dasani bottled water is private label brands of bottled water. • (1/2 pt) (f) List two additional factors that could affect the demand for Dasani.

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