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Tourism knowledge dynamics Between local destinations and global markets

Tourism knowledge dynamics Between local destinations and global markets. Linking in to global knowledge flows Malmö, 22 April 2010. Professor Henrik Halkier Aalborg University, Denmark halkier@ihis.aau.dk. OUTLINE. Fragmentation and tourism development

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Tourism knowledge dynamics Between local destinations and global markets

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  1. Tourism knowledge dynamics Between local destinations and global markets Linking in to global knowledge flows Malmö, 22 April 2010 Professor Henrik Halkier Aalborg University, Denmark halkier@ihis.aau.dk

  2. OUTLINE Fragmentation and tourism development Knowledge dynamics of tourism in Europe Knowledge-based tourism policy strategies Henrik Halkier Aalborg University, Denmark halkier@ihis.aau.dk

  3. Market intelligence Conception/ design / marketing On-site services • accommodation • catering • transport Travel services • commercial • infrastructural On-site activities • prescribed/voluntary • non-/commercial Production /consumption Consumption monitoring A POLICY CHALLENGE:TOURISM FRAGMENTATION halkier@ihis.aau.dk

  4. Market intelligence Conception/ design / marketing On-site services • accommodation • catering • transport Travel services • commercial • infrastructural On-site activities • prescribed/voluntary • non-/commercial Production /consumption Consumption monitoring A POLICY CHALLENGE:TOURISM FRAGMENTATION TOUR OPERATORS DESTINATIONS halkier@ihis.aau.dk

  5. Tourism knowledge dynamics: Case studies halkier@ihis.aau.dk

  6. Market intelligence Conception/ design / marketing On-site services • accommodation • catering • transport Travel services • commercial • infrastructural On-site activities • prescribed/voluntary • non-/commercial Production /consumption Consumption monitoring Tourism knowledge dynamics: Results * quantitative consumer trends * informal innovation * service quality * formal/informal halkier@ihis.aau.dk

  7. KNOWLEDGE-BASED TOURISM POLICIES Existing policies key features: Across case-studies • focus on development of new services • often cross-sectoral links (football, planning, food, …) • instruments/networks knowledge intensive • growing importance of knowledge input/competences Room for knowledge-oriented policy improvement • creative generation of market/trend intelligence • private partners and public knowledge institutions • networked destination management organisations • with local SMEs and extra-regional/international links halkier@ihis.aau.dk

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