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PROFESSIONALISM IN PRESENTATION

PROFESSIONALISM IN PRESENTATION. Norms and conventions in corporate communications. Outline. Speeches vs Presentations Preparing your presentation Narrowing your topic Researching your topic Organising your topic Rehearsing your topic Presenting! Personality Confidence Posture

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PROFESSIONALISM IN PRESENTATION

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  1. PROFESSIONALISM IN PRESENTATION Norms and conventions in corporate communications

  2. Outline • Speeches vs Presentations • Preparing your presentation • Narrowing your topic • Researching your topic • Organising your topic • Rehearsing your topic • Presenting! • Personality • Confidence • Posture • Gestures • Connection • Voice • Pace • Annoying habits

  3. Speeches v.s Presentations • Speeches: Talking, verbal communication, spoken language, oral communication - usually unplugged - social activity i.e. School/club function • Presentations Appearance, arrangement, staging, production - quite often with props or supporting tech - business related

  4. Preparing your presentation

  5. Preparation (1)

  6. Preparation (2)

  7. Four stages of Preparation • Narrowing your topic • Researching your topic • Organising your topic • Rehearsing your presentation

  8. 1. Narrowing your topic

  9. Thoughts and actions • Consider the audience • Consider the situation • Get to the point – state your specific purpose

  10. Make appropriate choices (1) • WRT audience & situation

  11. Make appropriate choices (2) • WRT audience & situation

  12. a) Consider the audience • What is the audience's attitude toward me? • Is the audience interested in my topic? • How much does the audience know about the topic? Determines where I pitch the presentation • Who are the members of my audience? Again determines where I pitch the presentation

  13. b) Consider the situation • Allotted time for preparing the presentation • Time required for the presentation itself • Requirement for audio-visual aids (and backup material) • Financial constraints • Formality of the presentation

  14. c) Get to the point – What do you want to communicate?

  15. More on getting to the point – Set specific goals • What do you want to accomplish in your presentation? • The more specific you are in stating your presentation goal, the more likely you are to succeed in communicating with your audience.

  16. Four stages of Preparation • Narrowing your topic • Researching your topic • Organising your topic • Rehearsing your presentation

  17. 2. Researching your topic • Incorporating evidence/supporting material may help to: • Explain • Prove • Increase credibility • Motivate

  18. Types of supporting material • Definitions • Descriptions/Explanations • Analogies • Examples/Illustrations • Statistics (Politics and Financial) • Testimonies (Sales / Motivational)

  19. Four stages of Preparation • Narrowing your topic • Researching your topic • Organising your topic • Rehearsing your presentation

  20. 3. Organising your topic There follow some simple guidelines for professionalism that apply across the board...

  21. Watch your language…

  22. The devil’s in the detail

  23. To bling, or not to bling

  24. As you can see… • IT CANBEVERY • ANNOYING • DISTRACTING • ANDGENERALLYUNPROFESSIONAL • TOUSETOOMANY EFFECTS/FONTS/ETC!!!!!!!!

  25. Digital Slide Specifics • Don’t do things just because you can • Limit the number of points per slide • Support your points with examples and demos if appropriate • Avoid dark backgrounds if the slides are likely to be printed out as handouts • Avoid pale colours that are difficult to see when projected • See what I mean?

  26. Breaking the rules • When might this be appropriate?

  27. Communicating • Communicate clearly and intelligently • Don’t clutter & confuse your message • Break these rules only after much thought and for specific effect

  28. Structuring your presentation • Tell them what you’re going to tell them! • Tell them! • Tell them what you told them! • Structure: Should have three sections: • Introduction • Body • Conclusion

  29. i) Introduction • The first thirty seconds of your speech are probably the most important. • Impact can be achieved in several ways • verbally - raise a thought-provoking question, make an interesting or controversial statement, recite a relevant quotation or a joke • technologically – visuals/sounds/video/effects

  30. ii) Body • This will always be the largest part of your presentation • The best way to set out the body of your talk is by formulating a series of points that you would like to raise.

  31. iii) Conclusion • The audience's initial impression is made within the first 30 seconds of your appearance, but… • You should view the closing of your speech as an opportunity to summarise the main points of your speech and leave your audience with positive memories

  32. Four stages of Preparation • Narrowing your topic • Researching your topic • Organising your topic • Rehearsing your presentation

  33. 4. Rehearsing your presentation • Final step – careful, complete rehearsal • Choose the appropriate mode of delivery • Create a key-word outline • Practice your delivery skills i.e. get a colleague to give feedback when rehearsing

  34. Presenting!

  35. Fear factor What is one of the greatest human fears? Public speaking (some people even ranked it worse than the fear of death! Others a close second.) http://akorra.com/2010/03/04/top-10-worst-fears-of-all-time/ http://www.lindacrabtree.com/cmtnews/Stress/The%2014%20worst%20fears.htm

  36. Firstly, remember: • The audience's initial impression is made within the first 30 seconds of your appearance • You look better than you feel • The audience wants you to succeed! • A mistake will not matter much • The single best way to have a successful presentation is to prepare properly

  37. A few pointers…

  38. Personality • “It is the manner that wins and not the words” • Be honest and sincere • Be enthusiastic and energetic Do not apologise “I am not good at public speaking but here goes anyway” is a complete cop out! • Be confident (achieved via preparation)

  39. Confidence • Be yourself on stage Audience becomes comfortable • Let own feelings and emotions show • Act spontaneously • Don’t “try too hard” • Be natural • Speak from the heart

  40. Posture • All eyes are on the presenter and their presentation • Don’t hide behind something • Avoid making nervous movements • Be comfortable in your stance • Don’t lean on the podium or microphone • Don’t be in a hurry to start your speech

  41. Gestures • Eliminate vocal and visual impediments. • Some common faults of inexperienced or in-effective speakers are: - Gripping or leaning on the lectern - Finger tapping - Lip biting or licking - Toying with coins or jewellery - Frowning - Adjusting hair or clothing - Head wagging

  42. Connect with the audience • Make eye contact to establish a link with the audience. • Be sure to look at all sides of the room – don’t isolate anyone

  43. Develop your voice • Three common mistakes: • speaking too softly, • speaking too quickly, and • speaking indistinctly. • Practice for fluency • Project - even if you are presenting in a small room • Stress important words • Vary your pitch

  44. Pace yourself • Do not rush through what you have to say • Pause before and after important ideas • Manage your time

  45. Watch out for annoying habits!

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