Presentation Transcript

1. Professionalism in Deliverables

   Principles of Graphic Design
2. Calibri, a sans serif font
3. First Impressions on Brandmarks: http://www.youtube.com/watch?v=N4t3-__3MA0
4. Agenda Compare and contrast artwork using: Graphic design principles (contrast, repetition, alignment, proximity) Type design principles (font, size, weight, color, form, direction) Ad design principles (picture, headline, text, logo) Discuss Layouts Conflicting versus coordinating Choose fonts appropriate for: Target markets Online versus print media Categorize fonts Manipulate images and text in PowerPoint Identify and choose techniques in PowerPoint
5. Common graphic design problems fixed by C.R.A.P. Needs Contrast Needs Repetition Needs Alignment Needs Proximity
6. Contrast – Draws attention; creates visual interest
7. Contrast may be achieved using visual weight
8. Contrast may be achieved using type design Font: Serif/Sans serif All men are created equal. Size All men are created equal. Weight All men are created equal. Color All men are created equal. Form (italics) All men are created equal. D i r e c t i o n All men are created e q u a l.
9. Create Contrast with sans serif for titles; seriffor body
10. Avoid conflicting layouts Fonts too similar; looks like a mistake Fonts very different; good contrast
11. Create Contrast using fills and outlines Different fills, same outline Same fill, different outlines
12. Use Contrast to draw attention
13. Repetition unifies into a coherent whole
14. Create color Repetition with a palette from Kuler
15. Use Repetition for common interface items
16. Repetition of colors and styles throughout interface
17. Alignment creates strength and organization
18. Alignment of icons helps organize the interface
19. Proximity establishes relationships among items
20. Proximity groups common interface items together
21. From Book Describe the use of C.R.A.P. principles by your favorite website.
22. Ads draw attention with C.R.A.P. but inform with with picture, headline, text and logo
23. Summary/Conclusion The same graphic design principles apply to computer screens, documents, and presentation graphics. Contrast, Repetition, Alignment, and Proximity (C.R.A.P.). Contrast helps to highlight and focus attention. Contrast may be achieved using color, shades of gray, size, visual weight, and so forth. Repetition helps to unite a document so that it looks like a coherent whole. Repetition may be achieved by repeating fonts, styles, images, and so forth. Alignment helps to organize information to make it clearer and more professional looking. Alignment may be achieved using onscreen guidelines. Proximity helps to establish relationships between items. Items in close proximity appear related.
24. Summary/Conclusion Type design may be used to reinforce contrast and/or repetition. Font, size, weight, color, form, and direction are all type design attributes. Colors should harmonize in a palette. Professional tools such as Kuler help to establish a color palette from an image. Fills and outlines can create contrast and/or repetition. Every ad should have a picture, headline, text, and logo.