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Reporting Results

Reporting Results. “. Marketers get hired because of the strategies they create. Not tactics they present. Uncover a client’s goals right up front, and through regular reporting, connect your results back to the these goals. That’s the secret long-term success as a marketer.

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Reporting Results

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  1. Reporting Results

  2. “ Marketers get hired because of the strategies they create. Not tactics they present. Uncover a client’s goals right up front, and through regular reporting, connect your results back to the these goals. That’s the secret long-term success as a marketer.

  3. How Are we Doing? What are the current numbers? What is the trend? How can we impact this? Learn how to use Microsoft Excel to create charts and graphs.

  4. What Should You Measure? What Results to Report? Focus on a few key elements to track. Measure your REACH and how it is growing or decreasing: - How many people read your blog posts? Comments? - How many people follow you on social media? Measure your search engine success: - How many of my keywords are on page 1 of Google? Measure your conversions: - How many new leads (converted on one of your offers)? Measure revenue: - How many new customers? How much new revenue?

  5. Monthly Marketing Performance Report April 2012 sigmawebmarketing.com

  6. sigmawebmarketing.com: Monthly Marketing Summary Source:

  7. sigmawebmarketing.com: Visits: Monthly Trend Source:

  8. sigmawebmarketing.com: Leads: Monthly Trend Source:

  9. sigmawebmarketing.com: Blog: Top Posts this Month Source:

  10. Hot Tips • Use charts and graphs to present concepts • Label every chart and graph – you won’t be around to explain it later • Show results vs last month and/or vs last 3 months

  11. The End Result • Assess progress against goals • Create plan to: • Continue and extend what’s working • Adjust what’s not working Keep ALL of your reports. . . You’ll need them to answer questions in the future!

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