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Orange Community Nursery School Web Site Evaluation

Orange Community Nursery School Web Site Evaluation . Evan Louros January 2012. www.OCNSKids.com. Overview. Orange Community Nursery School (OCNS) Cooperative pre-school Cooperative = parents actively involved Board Members are parents Parent of the Day (POD ) Two Programs

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Orange Community Nursery School Web Site Evaluation

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  1. Orange Community Nursery School Web Site Evaluation Evan Louros January 2012 www.OCNSKids.com

  2. Overview Orange Community Nursery School (OCNS) • Cooperative pre-school • Cooperative = parents actively involved • Board Members are parents • Parent of the Day (POD) • Two Programs • Students ages 3 and 4 • Non-for-profit • Allergy Friendly

  3. Purpose of OCNSKids.com • Remain competitive with other schools • Primary Goals • Image • Positive, Warm, Safe, Secure, Fun, Educational • Call to action • Parents initiate contact….. More information • Secondary Goals • Evolve site for use by existing parents • POD Schedule, Field Trips, Reminders, Upcoming Events, Cleanings, Fundraisers

  4. Purpose of this Presentation • Evaluate web site design • Evaluation procedures used: • Heuristic Evaluation • Usability Checklist • Task-Based Scenario Testing • Wire-Frame Prototype

  5. Target Audience

  6. Competitive Analysis • Two pre-schools • Holly Hill • Shagbark • Selection Criteria • Proximity to OCNS • Availability of a web site

  7. Competitor – Holly Hill

  8. Competitor – Shagbark

  9. Competitive Analysis – Take Aways Common Features • Ease to use – low cognitive effort • Two-level page dimension • Contact information • Graphics Other Items • “scroll below the fold” • White space / layout • Font

  10. Heuristic and Checklist Evaluation Heuristic Rating System 1) No problem cosmetic comment that does not affect functionality 2) Minor problem hinders, but does not prevent, task completion 3) Major problem prevents task completion Result: Site is acceptable Checklist • Pass/Fail logic • Three sections: • Architecture and Navigation • Layout and Design • Content Result: Layout and Design is sub-optimal

  11. OCNSKids.com

  12. Wire Frame – Home Page

  13. Wire Frame – Next Level

  14. Data Collection and Analysis For OCNSKids.com • Prepared a test script • Selected Four users for testing • Observed For Wire Frame Prototype • Showed test user wire frame diagram • Ask “What do think of this?” • Observed

  15. Data Analysis - Results Web Site Testing • Easy to use – low cognitive effort • Two-level page dimension • Contact information • Graphics Other Items • “scroll below the fold” • White space / layout • Font

  16. Conclusions • A professional site is not necessarily a well designed site • OCNSKids.com site is “vanilla”… no need to fix, rebuild from scratch • Layout and alignment are important • Search box should be a must have • User testing helps to validate design • User testing is not easy (especially with friends and family) • “More is not better”

  17. Recommendations • Develop a web proto type based on the wire frame layout • Conduct additional user testing on the proto-type site • For simple informational, use links to limit below the fold scrolling

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