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Innovative Medical Device Website Evaluation and Recommendations

Review and feedback on a medical device website, highlighting areas for improvement to meet user needs and drive demand. Target audience includes medical professionals, Allied Health, and patients suffering from Discogenic back pain. Key recommendations for design enhancements provided to enhance user experience.

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Innovative Medical Device Website Evaluation and Recommendations

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  1. Web Site Design & Evaluation Keith Spicer Elliquence.com February 1, 2012

  2. Overview/Target Audience • Privately held medical device co., Baldwin, NY • Web Site showcases innovative, quality-oriented minimally invasive spine/neurosurgical medical devices • Business Goal- educate both physicians and patients alike to drive demand • User Expectations - educated and impactful meeting when physician and patient comes together • Expected Outcomes - Elliquence knowledge of users’ needs and how web design can meet those needs • Target Audience – Medical Professionals, Allied Health, patients who suffer from Discogenic back pain

  3. Competitive/Comparative Analysis

  4. Evaluation Expert Analysis Data Collection & Analysis • Heuristics Majors • Consistency • User Control • Flexibility/Efficiency • Help/Documentation • Project Checklist Majors • Text not clear/concise • Information out of date • Visual Layout weak • Content not keyed on Targets • Features lacking • Not well thought out Patterns • Tasks converted to task scenarios • 5 tasks converted • Outcomes of the testing • All testers found the site to be confusing and weak primarily in design • Content is available but inefficient in access • Lacks robustness, stickiness and impact to drive demand • Business Goal not being met!

  5. Conclusions & Recommendations NO YES • no help tool • no search tool • no home header • no products header • no social media buttons • no site map link • no currency date of web site listed anywhere • no links to YouTube to show how procedure is done since not shown on web site • no cookie crumbs for ease of navigation • no labeling for majority of pdf’s • login link is dead on home page • products broken down by technology rather than specialty (Target Customer) • copy Novel “Reimbursement link & live chat” • copy value added product coupons • music loop plays when home page is accessed; there is a mute button but is un-muted each time a new page is entered, except the Technology-Product page • testimonials are only written from physician perspective, no patients included • workshop registration forms are out of date • Hire a Professional Web Designer!!!!!

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