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PLATFORM BLUEPRINT

PLATFORM BLUEPRINT. Components of a Platform for Positive Impact. Your Compelling Offering Your List Building Mechanism Your Channel Strategy Your Multicasting Methodology Your Relationship Funnel Your Digital Delivery System Your Customer Care System. 1. Your Compelling Offering.

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PLATFORM BLUEPRINT

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  1. PLATFORM BLUEPRINT

  2. Components of a Platform for Positive Impact • Your Compelling Offering • Your List Building Mechanism • Your Channel Strategy • Your Multicasting Methodology • Your Relationship Funnel • Your Digital Delivery System • Your Customer Care System

  3. 1. Your Compelling Offering • Who do you love to help? • How well do you understand them? • How do they struggle? What are their pains?What are their aspirations? • Invite your prospects to accept your specific solution for solving their big problem or helping them achieving their big goal in a tangible way • How can you make your offers more compelling?

  4. 1. Your Compelling Offering Put your answers from previous page here: ____________________________________ ____________________________________ _______________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________

  5. 2. Your List Building Mechanism • What are your best ideas for a free “Valuable Gift,” sometimes called a Lead Magnet, that will be optimially appealing to the people you want to help? • Which engagement page platform will you be using? (CBC recommends LeadPages as the easiest and and highest converting solution for most needs.) • Which email Marketing System will you be using? (It will integrate with your engagement pages and manages your email lists.)

  6. 2. Your List Building Mechanism Put your answers from previous page here: ______________________________________________ ______________________________________________ ______________________________________________ __________________________________________ __________________________________________ __________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________

  7. 3. Your Channel Strategy Examples of channels: • Traditional retailers and/or wholesalers • Salespeople • Search Engines traffic to your website (SEO) • Email marketing and affiliate marketing • Web advertising (ads on websites, sponsoring websites and Pay-per-click ads) • Free Social Media Marketing and Paid Social Media Advertising (LinkedIn, Facebook, Twitter, etc.) • Amazon.com (especially free and low-cost eBooks) • iTunes store (especially free Podcasts) • Mobile Apps (Apple App store and Google Play store)

  8. 3. Your Channel Strategy Which channels are you currently using? __________________________________________________ __________________________________________________ Which channels do you want to learn more about? __________________________________________________ ____________________________________________________ ____________________________________________________ Which channels do you think you want to add to your mix this year? _____________________________________________________________ _____________________________________________________________

  9. 4. Your Multicasting Methodology It is now possible (and relatively easy) to re-purpose your content and broadcast your message to thousands of people across multiple channels • Blog articles (on your blog and as guest posts on other people’s blogs) • Social Media pages (LinkedIn, Twitter, Facebook fan pages) • Re-purpose content to create helpful, informative videos and post to YouTube • Put out a monthly Podcast (available in iTunes) • Turn your content into Kindle eBooks available in Amazon.com • You can even—now inexpensively—create a mobile app that integrates multiple streams of content and is available to millions of iOS and Android device users

  10. 4. Your Multicasting Methodology How are you currently re-purposing content and broadcasting to specific channels? ______________________________________________________________________ What advocacy and “marketing content” do you have now or could relatively easily create? ______________________________________________________________________ Which 2-3 additional channels would lend themselves to publishing re-purposed content? ______________________________________________________________________ ______________________________________________________________________ What methodology or system could you use to streamline the process? ______________________________________________________________________ ______________________________________________________________________

  11. 5. Your Relationship Funnel Exposure to you through your advocacy Initial Engagement (Opt-In) Initial purchase (ideally low price, low risk) A percentage of people from each level goes to the next deeper level Core product purchase (this is your main offer) Repeat and loyal customers Customers investing the most time and money with you

  12. 5. Your Relationship Funnel Describe each of your levels (now) in your funnel: _________________________________________ _________________________________________ _________________________________________ A percentage of people from each level goes to the next deeper level _________________________________________ _________________________________________ _________________________________________

  13. 5. Your Relationship Funnel Which levels are missing or weak?______________________________________________________________________________________ What can you do in the next 90 days to fix (or seriously improve) your funnel?______________________________________________________________________________________ How can you make it more smooth and easy for to people move through the funnel over time? __________________________________________________________________________________

  14. 6. Your Digital Delivery System • Your Digital Delivery System allows you to take advantage of some amazing new technology platforms now available • Examples: a membership site for your online course, a group coaching program, or a mastermind group • Resources: Maestro Conference, Kajabi, Membership site plugins for Wordpress, Wistia (video), mobile app developers (deliver text, video, audio and interact via mobile devices)

  15. 6. Your Digital Delivery System What products/services are you currently deliveringdigitally?_______________________________________________ What ideas do you have for more? ___________________________________________________ ___________________________________________________ What platforms or systems do you intend to research for possible expansion? ______________________________________________________________________ What are your immediate next steps?? ______________________________________________________________________

  16. 7. Your Customer Care System • Which is the best Customer Relationship Management (CRM) system? • The best one is the one that you will use! So it needs to be user-friendly, appealing, and quick and easy • There are some good dedicated CRM systems and CRM features are being increasingly built in to online business tools and platforms • Examples: SalesForce, InfusionSoft, Ontraport and Instant Customer. Many email marketing platforms have some CRM functions built in: iContact, Direct Response, Constant Contact. You can even use your Wordpress website as a CRM if you install a CRM plugin (there are many to choose from).

  17. 7. Your Customer Care System How are your currently managing customer relations / customer service? ___________________________________________________________________ What processes or needs have you identified that could be enhanced (or streamlined)? ___________________________________________________________________ What platforms (systems) are you considering? ______________________________________________________________________ ______________________________________________________________________ What are your immediate next steps?? _______________________________________________________________

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