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Determination of the Perceived Value of an ETM Certification Program

Determination of the Perceived Value of an ETM Certification Program. ETM 5121 Project Proposal Prepared by Stacey Slaughter July 15, 2004. Overview. Summary of the Problem Project Objectives Measures of Success Specific Deliverables Alternatives to Consider Project Approach

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Determination of the Perceived Value of an ETM Certification Program

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  1. Determination of the Perceived Value of an ETM Certification Program ETM 5121 Project Proposal Prepared by Stacey Slaughter July 15, 2004

  2. Overview • Summary of the Problem • Project Objectives • Measures of Success • Specific Deliverables • Alternatives to Consider • Project Approach • Project Plan • Impact of ETM Coursework

  3. Problem Summary • Certification program denied by Planning Board • ETM title implies ‘engineering’, not ‘management’ • Opportunity • Prove there is value • ETM title is sufficient to describe a management program

  4. Project Objectives • To conduct research that will: • Provide data necessary to analyze the value of an ETM certificate • Be a motivation for the board to implement the program

  5. Measures of the Problem • Increase enrollment for the ETM Master’s program • Currently 160 students enrolled • Estimate 30+ to enroll in certification program • Increase student satisfaction by providing an alternative to pursuing a degree.

  6. Specific Deliverables • A process for evaluating the image of the ETM program • A review of the findings from the research

  7. Alternatives to Consider • Research existing studies • Technology: networking capabilities such as library and Internet searches. • Feasibility: High due to the ability to benefit from prior research. • Biases: Other organizations will have data particular to their own image.

  8. Alternatives (cont.) • Develop and distribute a survey • Technology: Website development software to create an online form that one can submit via the Internet • Feasibility: High due to ease of use and quick response time • Biases: Selected participants may have bias towards the university or individuals in the ETM program.

  9. Project Approach • Planning • Evaluate Alternatives • Data Gathering • Conduct research of previous studies • Develop survey questions • Form a list of reliable participants=

  10. Project Approach (cont.) • Execution • Distribute survey • Organize and analyze responses • Conclusion • Develop a post-research review • Present to the ETM committee

  11. Project Plan

  12. ETM Course Impact • Performance Measurement Systems • Ability to design and evaluate survey question effectively • Fowler, Floyd Jr., Improving Survey Questions, Thousand Oaks, CA: Sage Pub, 1995. • Problem Solving and Decision Making • Ability to conduct a decision analysis • Kepner, Charles & Benjamin Tregoe, The New Rational Manager, Princeton, NJ: Kepner-Tregoe, Inc., 1997.

  13. ETM 5121 Project Proposal Questions?

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