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Enhancing Go Beyond Foundation's Online Visibility and Marketing Strategy

This project aimed to increase the online visibility of the Go Beyond Foundation (GBF) through strategic marketing in a Web 2.0 environment. We focused on three main aspects: improving search engine placement, optimizing the GBF website, and leveraging social networking sites. The team completed various tasks between July 11, 2010, and July 27, 2010, with presentations to multiple stakeholders. Responsibilities were distributed among team members, ensuring comprehensive coverage of social media platforms and SEO strategies to boost the foundation's outreach and engagement.

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Enhancing Go Beyond Foundation's Online Visibility and Marketing Strategy

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Presentation Transcript

  1. NFP Marketing By Trevor Swiggard (Leader) Eric Clark Jeff Budnick Joshua McDougall Joshua Mendez

  2. Project Summary • Investigated ways to increase the Go Beyond Foundation's web based visibility • We had 3 main aspects: • Search engine placement • GBF website • Social networking sites • Marketing Strategies in a Web 2.0 Environment

  3. Project Timeframe • All parts and slides completed and submitted: 7/11/2010 • Presentation to board of directors: 7/21/2010 • Presentation for IT Leadership class: 7/27/2010

  4. Workload • Facebook – Eric • Twitter – Jeff • Linked In – J. McDougall • SEO – J. Mendez • Compiling - Trevor

  5. Decision Making • You be the judge

  6. Problem Solving • Email • Talking • Texting

  7. Communication • You be the judge

  8. Long Term Planning • No long term plan • Optional GBF website revamp

  9. Leadership • You be the judge

  10. Teamwork • Individual tasks • Combined together

  11. Questions? End

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