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Share My Toys Membership

Share My Toys aims to sell 200 memberships per year, maintain high customer satisfaction, and generate indirect earnings through interest on monthly payments and sales of used equipment. The market summary includes current memberships, target locations, and competition. Advantages of the company's offerings such as low-interest payment programs and equipment access are highlighted, while strategies to overcome disadvantages include expanding distribution centers and improving payment programs. Advertising methods and public relations initiatives are outlined, along with contact information for further inquiries.

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Share My Toys Membership

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  1. Alexander F. Richie Share My Toys Membership

  2. Success Metrics • Sell 200 memberships per year • Maintain high customer satisfaction • Develop indirect earnings • Interest on membership monthly payment program • Sales of used, out-of-date equipment

  3. Market Summary • Current Memberships • Maximum Memberships • Current Members Live In • Clinton, IA • Chicago, IL • Rapid City, SD

  4. Additional Target Locations • San Diego, CA • Davenport, IA

  5. Competition • Retail recreational equipment stores

  6. Advantages • Low-interest, monthly payment program • Unlimited use of equipment • Membership lasts for three years • Recreational equipment rental companies

  7. Overcoming Disadvantages • Institute low-intrest monthly payment program • Open distribution centers in more cities • Low-interest, monthly payment program

  8. Advertising • Radio • TV • Newspapers • Advertisement Mailers

  9. Public Relations • Conduct public ATV and dirt-bike safety course • Participate in local outdoorsman radio talk shows

  10. Contact Us • Call Sandra Corwin, CEO, at 208-555-3870, ext. 110 • Visit our Web site at www.share-my-toys.biz

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