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Share-My-Toys Membership Marketing Plan

Develop a marketing plan to sell 200 memberships annually, maintain high customer satisfaction, and generate indirect earnings through used equipment sales. Targeting locations in Idaho, Utah, and Wyoming, our membership offers unlimited equipment use, free maintenance, and replacement services for three years. Overcome disadvantages with low-interest payment programs and expand distribution centers. Utilize local advertising channels like radio, TV, newspapers, and mailers, along with public relations strategies such as safety courses and radio talk shows.

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Share-My-Toys Membership Marketing Plan

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  1. [Share-My-Toys Membership]Marketing Plan [Jiahui Lu]

  2. Success Metrics • Sell 200 memberships per year • Maintain high customer satisfaction • Develop indirect earnings • Interest on membership monthly payment program • Sales of used, out-of-date equipment

  3. Market Summary • Maximum memberships: 800 • Current memberships: 218 • Current members live in: • Montpelier, ID • Soda Springs, ID • Fish Haven, ID

  4. Additional Target Locations • Preston, ID • Logan, UT • Afton, WY

  5. Product Definition • Membership in Share-My-Toys provides the following services: • Unlimited use of equipment • Free service, maintenance, and replacement of equipment • Membership lasts for three years

  6. Competition • Retail recreational equipment stores • Recreational equipment rental companies

  7. Overcoming Disadvantages • Institute low-interest monthly payment program • Open distribution centers in more cities

  8. Advertising • Local radio • Local TV • Local newspapers • Advertisement mailers

  9. Public Relations • Conduct public ATV and dirt-bike safety courses • Participate in local outdoorsman radio talk shows

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