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Square

By: JONATHAN DALY. Square. Background. Jack Dorsey, Founder Well-known innovator Creator of Twitter Wanted to simplify mobile transactions http://online.wsj.com/article. What is it?. Card reader (plugged into headphone jack of smartphone or tablet) Used to make transactions/payments

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Square

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  1. By: JONATHAN DALY Square

  2. Background • Jack Dorsey, Founder • Well-known innovator • Creator of Twitter • Wanted to simplify mobile transactions • http://online.wsj.com/article

  3. What is it? • Card reader (plugged into headphone jack of smartphone or tablet) • Used to make transactions/payments • Square Register app • Used to store, analyze, and manage business data such as inventory, sales, and track busiest hours

  4. www.squareup.com Square Reader

  5. Pros • Makes mobile transactions easy & efficient • Next-day deposits • Quicker checkouts • Smaller “cash register” • Potentially sales

  6. Cons • 2.75% per swipe or $275 per month • Fraud • Not all businesses can use it (i.e. barcodes).

  7. Main Fee Comparison

  8. Testimonials • http://vimeo.com/squareinc/lawyerkeithnguyen • http://vimeo.com/squareinc/boccalone

  9. References • Guynn, Jessica. "Square taps into the mobile payment business - Los Angeles Times." Featured Articles From The Los Angeles Times. N.p., n.d. Web. 14 Apr. 2013. <http://articles.latimes.com/2013/feb/01/business/la-fi-square-dorsey-20130201>. • Ravindranath, Mohana. "Using analytics to make holiday sales more effective - On Small Business - The Washington Post." Washington Post: Breaking News, World, US, DC News & Analysis. N.p., n.d. Web. 14 Apr. 2013. <http://www.washingtonpost.com/blogs/on-small-business/post/using-analytics-to-make-holiday-sales-more-effective/2012/11/21/20df1450-3401-11e2-bb9b-288a310849ee_blog.html>. • Stevenson, Seth. "Simplicity and Order for All | Innovator of the Year 2012 Technology - WSJ.com." The Wall Street Journal - Breaking News, Business, Financial and Economic News, World News & Video - Wall Street Journal - Wsj.com. N.p., n.d. Web. 14 Apr. 2013. <http://online.wsj.com/article/SB10001424052970204425904578072640691246804.html>. • <https://squareup.com>

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