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Corporate Funding: Grants, Foundation and/or Marketing Which bucket is it?

Corporate Funding: Grants, Foundation and/or Marketing Which bucket is it?. Presented By: Mark C. Germano Creating Solutions mark.c.germano@gmail.com. Four Types of Institutional Funders. Corporate Foundation Marketing Combination Foundation - Professional Large Asset Base

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Corporate Funding: Grants, Foundation and/or Marketing Which bucket is it?

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  1. Corporate Funding: Grants, Foundation and/or MarketingWhich bucket is it? Presented By: Mark C. Germano Creating Solutions mark.c.germano@gmail.com

  2. Four Types of Institutional Funders • Corporate • Foundation • Marketing • Combination • Foundation - Professional • Large Asset Base • May not have much discretionary spending • Community • Family • Less formal, but getting more formal • Government

  3. Funding Strategies • Corporate • Funded through corporate profits so $$s available very from year to year • Connected to sales and/or market strategy • Occasionally, funding strategies go beyond marketing and/or sales strategy • Foundations • Usually targeted to program or need identified by Foundation • Application guidelines and deadlines published on their website • Require financial and programmatic progress and final reports

  4. Corporate giving as a percentage of corporate pre-tax profits,1972-2012(in current dollars)

  5. Trends in Corporate Giving • 2012 Corporate Philanthropy Total $$’s – 18.15 billion • However only 9 billion was cash • Balance given as In-Kind • Giving by corporations estimated 0.8% of corporate pre-tax profits for 2012 • Decline of 0.03 percentage points from 2011. • Corporate giving as a percentage of corporate pre-tax profits was at its highest point in 1986, when it was 2.1 percent • The lowest point of corporate giving as a percentage of corporate pre-tax profits was 1978, when it was 0.7 percent. • In the last 10 years (2003–2012), corporate giving as a percentage of corporate pre-tax profits has averaged 0.9%

  6. Be Clear About the Value Proposition • What is their ROI for giving you $$? • Why should they give it to you versus others? • Assuming they give to you, what unique positioning can you offer? • How will supporting you help with their customer base?

  7. Elements of Success • Clearly defined Mission, Vision and Strategic Plan • Alignment of application to Grantor’s priorities • Trying to fit a square peg into a round hole rarely works • Program outcome model and/or Impact measurement strategy in place before application • Demonstration of plan for operation at the end of grant/funding cycle

  8. Board’s Role in Grants & Foundations • 100% financial support from board members prior to application • Advocate and/or support with letters of recommendation • Active participation in any site visit(s)

  9. Strategies for Success • Describe a Strategy or Tactic That Has Worked for You • What was the situation? • What were you trying to achieve (financial or programmatic)? • What were the key obstacles? • What did you learn along the way? • How did it change your agency?

  10. Always Be Willing To Learn • Describe a Strategy or Tactic That Did Not Work For You • What was the situation? • What were you trying to achieve (financial or programmatic)? • What were the key obstacles? • What would you do differently? • How has it motivated your organization?

  11. Stewardship is Different

  12. Ineffective Strategies • Circumventing program officer • Trying to ask for funds that do not meet grantor/funders priorities • Missing deadlines • Incomplete programmatic and/or financial reports • No visible volunteer and/or Board support • No clear plan for measuring impact of program/service • No clear plan on sustainability

  13. Enjoy the PIE Remember: It’s About Relationships It Needs to Benefit Both Plan, Implement, Evaluate (PIE)

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