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Cinematic Destinations: Marketing in Film Tourism

Explore how movies influence travel choices with examples from Brazil, India, Russia, China. Discover tailored tours inspired by films like James Bond and Lord of the Rings to attract tourists globally. Utilize the power of cinema to boost tourism.

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Cinematic Destinations: Marketing in Film Tourism

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  1. Marketing mit Filmen Florent Moos und Alexandra Mathys

  2. Inhalt • Was ist das? • Beispiele • Unsere eigene Meinung

  3. Was ist das • Feriendestination anhand von Filmen • 40 Mio. Personen in 2012 • Brasilien, Indien, Russland, China • In China 14 % der Personen wählen Destination anhand von Filmen • Wird aktiv als Marketing benutzt • Verschiedene Zielgruppen • Abenteuer - Intothe Wild • Familien – little Miss Sunshine • Freundschaft - Hangover

  4. Beispiele • Neuseeland – Der Herr der Ringe • In 1 Jahr 10 % mehr Touristen • Irland und Kroatien– Game of Thrones • Albuquerque (USA) - Braking Bad • Geführte Touren • 9 von 10 Touristen • Hotel Isle ofEriska (Schottland) – James Bond • Package inklusive Aston Martin und Bootsfahrt • Drehorte • Bangkok oder Las Vegas - Hangover

  5. Unsere Meinung • Fast gratis Marketing aber sehr intensiv • Erlebnis für Gäste -> bringt Emotionen

  6. Homepage IrelandTourism

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