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Enhancing Revenue through Voice and Web Application Integration with BroadSoft Xtended

In today's digital landscape, application integration has evolved significantly, expanding beyond traditional web-to-web interactions. BroadSoft Xtended empowers businesses by allowing them to integrate voice capabilities with innovative web applications, driving new revenue opportunities and improving customer retention. With standards-based APIs, developers can access tools, documentation, and support to create robust applications. This integration is exemplified through alliances like Salesforce, which integrate communications into business processes, enabling seamless user experiences and opening endless possibilities for businesses.

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Enhancing Revenue through Voice and Web Application Integration with BroadSoft Xtended

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Presentation Transcript

  1. Collaborative Technologies David Bukovsky, Vice President - Products

  2. Topics • The Concept • BroadSoft Xtended • Question and Answer

  3. The Concept

  4. It Started with Web Mashups

  5. Varied Application Integration • Web applications are prolific • Facebook = 140 new mashups a day • Application integration is expanding beyond web-to-web • Apple estimates $1M in daily iPhone application sales • Voice integration new expansion opportunity • New revenue opportunities • Higher customer retention • The customers of voice providers use web apps

  6. Internet + Voice Example: BroadSoft Xtended

  7. BroadSoft Xtended Standards-based application programming interfaces Third party development support Exchange for users to directly access innovative applications

  8. Standards-Based Application Programming Interfaces Web Services Web 2.0 Service Providers Web Application Users Xsi Carriers Network

  9. Documentation • Sample code • Forums • Blogs • WIKI • Support from BroadSoft experts Developer Support Sandbox Developer Site • Ability to test new applications • Open to all developers • Always latest release • Fully supported, managed and monitored by BroadSoft http://developer.broadsoft.com

  10. Marketplace http://marketplace.broadsoft.com • Exchange for end-users to directly access innovative applications • Social networking • Alternative distribution method • Available since March

  11. Mobile handset client that enables “business dialing” from mobile

  12. salesforce.com New version on the Marketplace Hold/ Caller ID Transfer/ Conf. Call Logs

  13. ACT! Date, Time, Results and Notes Automatically Embedded in the Record

  14. Internet + Voice • Simple API • Great ideas • Smart customers and developers • Scalable, feature-rich platform • Infinite possibilities

  15. Industry Perspective “In order to increase revenue, service providers will need to move beyond dial tone and communications-centric applications. Survival will depend upon taking the core communications capabilities and integrating them with business applications and services. The BroadSoft-salesforce.com alliance will provide an important first step by taking communications out of its silo and integrating it into the business process”. • IDC, 12/07, BroadSoft Resource Center • http://www.broadsoft.com/pdf/BroadSoft-and-Salesforce.pdf

  16. Conclusion • Value = integrating with Internet • Breaks the distribution bottleneck for advanced applications • Multiple ways to provide value to end users

  17. Chumby

  18. QuickSet

  19. VoxIM

  20. VFX Manager

  21. Twitter Follower Twitter Follower Call Omar

  22. Fire Eagle Phone automatically updates location - @home Location Service Updates BroadWorks Profile - @Home

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