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Company O verview

Company O verview. V12 Group 2014. V12 Group Corporate Overview. V12 Group was founded in 2002 and provides targeted, data driven customer acquisition and retention programs using our unique marketing automation platform, Launchpad.

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Company O verview

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  1. Company Overview V12 Group 2014

  2. V12 Group Corporate Overview V12 Group was founded in 2002 and provides targeted, data driven customer acquisition and retention programs using our unique marketing automation platform, Launchpad. Our customers use Launchpad’s proprietary data management and targeting capabilities to model, analyze and reach potential audiences on multiple channels simultaneously. • Headquartered in Red Bank, NJ with sales offices in 9 states • Founded in 2002 • Approximately 100 employees • Experienced management team • Over 1,000 clients including - Sears, Home Depot, AT&T, MasterCard, YP Direct, ING, Target, Acxiom, Equifax, Merkle, etc. • Growing organically • 40% CAGR over 5 years, strong balance sheet • Top Tier Investors

  3. V12 Group’s Line of Business Technology Data Managed Services Our proprietary technologies allows our data to become actionable. With our proprietary platforms and applications, V12 Group has automated the entire business of compiling and utilizing marketing data. Using the V12 Group Data Warehouse, we plan and execute thousands of Acquisition and CRM campaigns per year on behalf of our clients in an fully automated and offline environment. Data is the fuel for V12 Group. We utilize data in every aspect of our business and it is licensed out to more than 100 firms for marketing and analytical purposes.

  4. Technology Overview Launchpad Marketing Platform

  5. Launchpad Marketing Automation A unique SaaS-based and cloud-hosted proprietary technology platform automates the marketing process, manages and executes multi-channel campaigns, and provides a 360° view of all your customer messaging and interactions. Launchpad specializes in providing businesses: • Email Marketing • Online Display Ads • SMS Mobile Texting • Print & Mail Postcards • Lead List Builder • Customer (CRM) List • Data Enhancement • Customer Modeling & Cloning • White Label Capabilities

  6. Build, Manage & Engage V12 Group’s Launchpad Marketing Platform helps small to medium sized business succeed. Our platform include all the tools you need to automate your marketing tasks, build closer relationships with your prospects and customers, and see your results. Build New Audiences V12 Group's marketing platform, Launchpad, allows you to find new potential customers right in your business backyard Manage Your Customers Plan, execute, and measure your customer management efforts all on one easy-to-use platform. Create and Engage Engage with existing customers and prospects by sending new offers, grand opening announcements, and more.

  7. Tools to Address Marketer’s Needs Launchpad is a cross channel and cross function marketing automation platform that combines technology, data and marketing execution for audience building AND customer management. • Multi-channel execution across primary marketing channels used today • Tools to analyze, visualize, manage, cleanse and improve the impact of data • The platform is built on a data warehouse of consumer, business, personality and automotive data • Secure SaaS-based, cloud hosted technology that is infinitely scalable and available 24/7

  8. Data Overview Consumer, Business, Automotive & Digital

  9. Data Overview We build and enhance audience databases with hundreds of demographic, geographic, firmagraphic, lifestyle, and interest selects so you can identify and acquire new viable prospective customers. V12 Group specializes in providing premium data: • Consumer • Automotive • Digital • Business Quality and Verification • V12 Group’s unique triple validation data process triangulates every data record, individual contacts, not just household • A leader in providing access to data in an automated environment • All files are updated monthly, with full re-builds quarterly • All databases meet all DMA privacy and security compliances • All eMail is 100% CAN-SPAM compliant • Hygiene includes; NCOA, deceased scrub, DMA Pander suppression, address standardization and CASS certification • PYCO Personality • Consumer Package Goods - CPG • Cultural

  10. Data Volumes • 300+ automotive segments Consumer Automotive Digital Business

  11. Consumer Database Overview V12 Group is a leading provider of database marketing solutions offering a proprietary consumer file of over 208 million individuals, including 80+ million email addresses. The database applies industry leading research and marketing strategies to offer a product that excels in size, quality and value. Our proprietary multi-channel consumer database includes detailed demographic, lifestyle and transactional data, which is contributed to by the most credible and responsive sources available to direct marketers. • 208 Million Consumers • 80 Million Consumer ePostal • 110 Million Households • 101 Million Consumer emails • 100 Million Phone • 140 Million IP Addresses • 124 Million Auto Owners • 24 Million Consumer Auto ePostal

  12. How We Measure Up Coverage compares favorably to industry leaders. Most clients compare our consumer database versus competitive options based on: • Total volume of records - 240 million • Breadth and depth of our data selectors • Cohesiveness of offerings Strengths • Individual coverage & selectivity • Age and Date of Birth • Gender , Presence of Children, Number in Household • Geo Selectivity (ZIP, County, DMA) • ePostal allows same targeting available via postal file * Triple Verified Records

  13. Business Database Overview V12 Group is a leading provider of database marketing solutions offering a proprietary Business database of over 37 million contacts, including 16 million email addresses. The database applies industry leading research and marketing strategies to offer a product that excels in size, quality and value. Our proprietary multi-channel business contact database includes detailed statutory, firmagraphic and contact specific data, which is contributed to by the most credible and responsive sources available to direct marketers. Coverage • 38 million business contacts • 12 million distinct US based firms • 17 million US business locations • 15 million ePostal records • 38 million phones Strengths • Exceptional individual coverage & selectivity • Accuracy of individual data – double verified • Titles, Focus, Function selectors • URL, email address, and company phones • Cross channel linkage

  14. How We Measure Up - Business Company Specific Selects: • Company Name • Company Address • Web Address/URL • SIC Code (2, 4, 6 and 8 Digit) • NAICS • Industry • Number of Employees • Sales Volume / Revenue Contact Specific Selects: • Contact Name • Job Title • Job Rank (C level, VP, Dir., Staff, etc.) • Functional Area of Work • Area of Focus • Phone Number • Email Address • Fax Number • Gender Services Available • Email Marketing Campaigns • List Rental and List Acquisition • Full file installations/Data Licensing • Lead Generation • Data Enhancement • Email Appending: Proprietary match process produces match rates of 35% or greater

  15. Automotive Database V12 Group’s Automotive File With over 124 million records available our auto database is one of the largest, most accurate and robust files available. We provide data on the owners of Automobiles. Vans, Sport Utility Vehicles and Light trucks by make, model, year, purchase date, class and more. In addition, we also can provide email, phone and hundreds of targeting attributes. Where does the data come from? Our automotive data is not sourced via state DMVs so you can trust that it is fully compliant with applicable laws. Rather our data sources include but are not limited to: • Auto service and repair providers • Quick lube/oil change shops • Auto after-market accessories companies • Warranty firms • And more

  16. Automotive Database Consumer Auto Database Metrics • 124 million consumer records • 111 million match to V12 Group’s triple validated postal file • 24 million ePostal records • Offers 11 auto specific data fields V12 Group offers 14 targeting attributes from our Consumer Auto Database • Auto Class (Exotic, Luxury, Mainstream) • Auto Type (Coupe, Hatch, Minivan, etc.) • Auto Style (Full Size SUV, Mid-Size Truck, Small Sedan, etc.) • Auto Make • Auto Model • Auto Year • Fuel Type (Gas, Diesel, Electric, etc.) • Manufacturer (BMW, GM, VW, etc.) • Purchase Date • Auto Purchase Type (New / Used) • Auto Based (USA, European, Asian)

  17. Digital Data – Online Audiences V12 Group works with a large network of match partners that match consumers to anonymous cookies. As consumers self-identify via email or postal address on a match partners site, the match is made, and all PII is stripped from the cookie. The cookie is then loaded with all pre-identified segments (i.e. Audi Driver, Wealth, etc.) the consumer was scored into offline, and sent to our partners for online audience targeting. Partners V12 Group Offline Data Active Online Audience Match Partners Ad Networks Ad Exchanges Partners provide online audiences of registered users to V12 Group’s offline database DSP’s U.S. consumers connected to V12 Group’s audience segments each month Ad Networks, Ad Exchanges, DSP’s, etc., who all use V12 Group’s audience segments for online targeting

  18. How We Measure Up - Digital Leader in the Industry • Volume of 90mm US Consumers cookied • Nielsen May Online Campaign Report that studies data accuracy found V12 Group to be the top performer of all digital data providers • Rated a Premium Data Set by BlueKai • Taxonomy- Over 330+ Audience Segments Strengths • Reach- Large Cookie Pool • Unique Data Sets: Individual level as opposed to household, Ethnicity, Personality, Geo bases and Auto • Ability to get 1st party data online quickly into Launchpad and/or platform of choice

  19. Premium Database Premium Income Targets incomes up to $2 million annual. Built from a large, nationally representative sample of self-reported incomes, the Income Estimate was modeled using patented algorithm technology and is ideal for locating households with earnings in excess of $250,000. Discretionary Spending Index Measures the amount of money households have left for spending after they meet their basic needs for food, housing and clothing. DSI enables precise identification of prospects who have the financial capacity to make a purchase. Credit Ranges Aggregated financial data summarized to zip+4 level so it can be used for offers that do not require a firm offer of credit. The data resemble FICO scores ranging from 450 to 800 . Anglers Proprietary set of 40 segments or “clusters” covering 140 million individual level records. Using affluence, urbanicity, generation, lifestyle, ethnicity, responsiveness and shopping behavior. PYCO Offers 16 personality segments for separating behaviors, influencing traits and attitudes. PYCO is an ideal tool for identifying precisely how to communicate with prospects and clients alike, including key words that generate response:

  20. Consumer Package Goods (CPG) V12 Group uses purchase-level CPG data from offline CPG data sources. Leveraging a proprietary algorithm, we model the original attributes across the rest of our 208 million consumer records to create a one-of-a-kind CPG database. This unique methodology finds high-indexing “look-a-like” buyers for each of the 130 CPG segments giving marketers highly accurate categories to target - at scale - for branding and direct response campaigns alike. Methodology How we built V12 Group CPG Data: we leveraged several best-in-class offline CPG data sets to create a highly accurate core audience of consumer packaged goods buyers. We then expanded the available universe of users by examining: demography, household size, lifestyle, life-stage, etc. For example, a low-income household with four or more people would likely purchase more economical products and brands. Category Selection We categorize users based on their propensity to be a purchaser of a given product. Only users that index  at 5x are eligible  included into any of the 130 CPG segments. Ensuring Accuracy The CPG data is overlaid on V12 Group’s entire database of 260+ offline data attributes to further ensure the highest levels of accuracy.  This critical step helps to differentiate between someone who splurges on only one type of product, such as high end hair care products but is frugal elsewhere versus someone who consistently purchases luxury products across the board.  By factoring in other purchase and interest data points, we are able to be more definitive with our category assignment.

  21. Managed Services Consumer, Business, Automotive & Digital

  22. Managed Services V12 Group’s Managed Services combines our team of highly experienced and tenured email marketing professionals with the latest in marketing automation technology powered by a massive acquisition data universe. Whether you are an email marketing novice or a seasoned email veteran who just doesn’t have the time or resources, we have the options and support you need to produce a highly profitable and successful marketing campaign. What we can manage for your • Data Selection • Marketing Creative Development and Testing • Landing Page and Social Integration • Deployment • Reporting and Engagement Analysis

  23. Select Brands We Support

  24. Affiliations and Awards

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