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Text to Change

Text to Change. Text to Change. October , 28 th 2009 World Bank Day mHealth Washington, DC. mHealth in developing countries: Text to Change: 5% software, 95% programs - Impact -Challenges -Scalability -End user. Tools: Text message quizzes Keywords Interactive voice response

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Text to Change

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  1. Text to Change Text to Change October, 28th2009 World Bank Day mHealthWashington, DC

  2. mHealth in developing countries: Text to Change: 5% software, 95% programs-Impact -Challenges-Scalability -End user

  3. Tools: • Text message quizzes • Keywords • Interactive voice response • Data gathering • Text to Change: How does it work? • Partnerships with mobile operators, companies, NGO's and governments; • African software; • Demand driven programs; • Local content; • Interactive education. • Where: • Uganda • Kenya • Tanzania (November ‘09) • Namibia • Goals: • Create more awareness • Gather data on knowledge • Increase testing via sms referral • How: • Sms • Voice

  4. Past Programs: -2008: Local partner: Aids Information Center, UgandaSupport partners: Zain (Celtel), Merck&CoProgram: HIV/AIDS awareness via sms Where: Mbarara, UgandaParticipants: 15,000Results: 35% uptake in HIV testing-Q1 2009: Local partner: Aids Information Center, UgandaSupport partners: MTN, Merck&Co, Dutch Ministry of Foreign AffairsProgram: HIV/AIDS awareness via sms Where: Arua, UgandaParticipants: 10,000Results: 40% uptake in HIV testing -Q2 2009: Local partner: UN (Texting for Health)Support partners: UN-ECOSOC, WHOProgram: Global public health quiz Where: Jinja, UgandaParticipants: 10,000Results: proof of collecting real time information through m-polling -Q3 2009: Local partner: HIPS Support partners: USAID, IBM, Soccerclub Barcelona.Program: Public health education for twho sugar factories and one cobolt factory, Uganda. Where: Kinyara, Kasese and Kakira UgandaParticipants: 14,000Results: Uptake in community visits to clinics

  5. Lessons learnt: *Sms services in local languages;*Improve text message software;*Zero rating the service; *Service over all mobile networks;*Better data analysis;*More partners;*Local content;*Create sustainable programs;*Better training of peer educators on text messages;*Open Source system to establish interoperability between mobile for development systems.

  6. HIPS program Uganda September 2009Three factories, 5,000 people -Kakira Sugar-Kinyara Sugar -Kasese Cobolt25 questions via sms43,000 text messages received34% participation level>Numbers via peer educators>Incentives via social competition and airtime>8 week program

  7. Percentage Correct by Factory Joint work with C. Danis, J. Ellis, IBM Research

  8. Percentage Correct by Question Content Joint work with C. Danis, J. Ellis, IBM Research

  9. Future? #Governmental Programs; #Mobile Provider programs; #Company workplace Programs.• Workplace programs aimed at informing employees about a healthy lifestyle; • Baseline survey followed up by mobile survey for high frequency monitoring (in conflict areas and elsewhere); • Mobile survey aimed at enhancing transparency and creating public debate; • Education tracking to improve teacher motivation and reduce absenteeism • Citizen reporting on drug stock outs and absenteeism of health staff *Demand driven programs >open-data, collaboration, open-source

  10. Hajo van Beijmahttp://www.texttochange.com hvanbeijma@texttochange.com +31628265485 twitter.com/hajovanbeijma linkedin.com/in/hajovanbeijma

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