150 likes | 397 Vues
Starbucks. Leading Retailer of Specialty Coffee and Beverages. COMPANY SIZE. 20,891 stores in 62 countries including 13,279 in the United . workforce 170,000 employees Annual Revenue 13.3 Billions USD. Company Headquarters. Starbucks Corporation 2401 Utah Ave S
E N D
Starbucks Leading Retailer of Specialty Coffee and Beverages
COMPANY SIZE • 20,891 stores in 62 countries including 13,279 in the United. • workforce 170,000 employees • Annual Revenue 13.3 Billions USD
Company Headquarters Starbucks Corporation 2401 Utah Ave S Seattle, WA 98134 Website: http://www.Starbucks.com
Brief History • 1971 Starbucks opens first store. • 1982 Howard Schultz joins Starbucks
C.E.O. • Howard Mark Schultz is an American businessman and writer. • Born: Brooklyn N.Y. July 19, 1953 (age 59),
Products • hot and cold beverages • whole-bean coffee • Instant coffee • full-leaf teas, pastries, and snacks. • mugs and tumblers.
Why is the company successfulStarbucks is a pretty attractive candidate for. analysis, exploded overnight.Relatively positive public perception.But why? Is it the coffee? The atmosphere? corporate culture.
Company Advertising Marketing Starbucks is major brand ranking in social media.It has super influencers . It customizes the experience . It cross-promotes . Its causes are timely and consistent .
Starbucks foundationFostering Education in ChinaOngoing commitment to social responsibility
Have you purchased the company’s products or services? What is your opinion? One of the few places one can get a quality coffee in the U.S.A. is Starbucks.
Company factsChange the way American drink coffee.How Starbucks buy direct from the farmers.Starbucks abilities to grow and add more store daily.
Products and Services • Coffee, beverages, bakery • Gift Cards • Equipment • Free Wi-Fi
Global Diversity Aside from extraordinary coffee Starbucks has made a business out of human connections, community involvement. celebration of cultures.