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Building Bridges through Fall Orientation. Greg Jefford – Campus Life Coordinator First Year Experience Office, Carleton University. Presentation Outline. Background Goals The Event: “Ravenspalooza” Partners Plans and Budget Results 2007 plans. BACKGROUND.
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Building Bridges through Fall Orientation Greg Jefford – Campus Life Coordinator First Year Experience Office, Carleton University
Presentation Outline • Background • Goals • The Event: “Ravenspalooza” • Partners • Plans and Budget • Results • 2007 plans
BACKGROUND • 2004 – Residence students attended basketball game during move in weekend • 2005 – First Year Experience Office (FYEO) launched in June with mandate that focuses on transitional support and student engagement • 2005 – Student association were unwilling to plan joint orientation events • 2005 – FYEO provided alternative orientation week that included an athletics open house • 2006 – Spirit committee was formed to determine events that could enhance campus pride • 2006 – Recommendation to involve key stakeholders in planning fall orientation welcome event with hub of activity in athletics complex–FYEO oversees event • 2006 – Ravenspalooza committee was formed in May, which brought 14 campus stakeholders together to start planning first ever “Ravenspalooza”
GOALS • Create a memorable event to welcome class of 2010 to Carleton University • Raise campus pride among first year students • Introduce first-year students to Carleton’s athletic facilities and programs • Build and enhance on-campus partnerships for future collaborative efforts
The Event – “Ravenspalooza” • Official launch of fall orientation week • High spirited, activity filled evening • Event included a tailgate bbq, athletic fair and demonstrations, pep rally, basketball game, alternative events and a much music video dance party
PLANS – Committee • Committee met every three weeks – 22 members • Started with committee membership/partners, proposed timeline and cost sharing proposal • Seven sub-committees formed with team leaders – goal to plan each specific program and website promotion • Sub-committee team leaders provided report at each committee meeting with detailed plans and progress
PARTNERS First Year Experience Office Housing and Conference Services Athletics and Recreation EngFrosh University Communications Radical Frosh Alumni Association University Services Students Association International Student Services Office Residence Association Risk Management Office of the Associate VP Campus Safety (Student and Academic Support Services)
PLANS – Ravenspalooza Timeline • 5:00 pm BBQ Tailgate Party and Athletic Fair • 6:00 pm Athletic Demonstrations • 7:00 pm Pep Rally • 8:00 pm Basketball Game • 8:00 pm Alternative programming (skating, swimming, culture show) • 10:00 pm Much Music Video Dance Party
BUDGET • Cost sharing plan included 12/14 partners • Sub-committees sought sponsorship for prizes and giveaways • Athletics donation of space and game tickets led to other partners offering support for event • $11,970 of hard costs came out of office budgets • $21,200 of soft costs including sponsorship
RESULTS - Students • Over 58% of all first year students (2300) participated in Ravenspalooza, making this the most well attended non-academic event in the University’s History. • 110 students paid a membership fee on site for student spirit club (Red Zone) • Capacity crowd of over 2,000 students watched a Ravens basketball game • The Charlatan, Carleton’s student newspaper carried substantial coverage of Ravenspalooza noting the event a success • Student survey recognized benefit of collaboration
Ravenspalooza • 58.5% of respondents indicated that they attended at least one of the Ravenspalooza activities Attendance at Ravenpalooza Events Did you attend any part of Ravenspalooza? Which Ravenspalooza events did you attend?
Involvement in Orientation Activities – Student Association’s Orientation program Please indicate which, if any of the following Orientation Week events you attended.
Involvement in Orientation Activities – FYEO Please indicate which, if any of the following Orientation Week events you attended.
RESULTS - Athletics • In 2006, Student participation in Recreation and Athletic programs increased a staggering 75% “It should be noted that Ravenspalooza had a very positive impact on the number of students registering in our programs. The fact that the Palooza participants were freshman should keep our numbers healthy for the next few years as this cohort goes through to graduation” Quote from Athletics Report – 2006/2007
RESULTS - Athletics • Revenue from Fitness/Aquatics program fees in the month of September increased 30% • Student attendance at Ravens basketball games increased 200% in 2006/2007 • Individual registrations for intramural programs increased by 77% • Successful results of event and visible increase in campus spirit was a factor in Athletics decision to partner with University of Ottawa for inaugural Capital Hoops Classic. The event drew a record crowd of over 9,000 to Ottawa’s Scotiabank Place.
Results – What could we have done better? • Developed more effective rain plan for tailgate party • Limited options and time spent on alternative programs • Had top of the line sound system for Pep Rally • Worked with safety and volunteers on crowd control • Prepared more effective communication plan for all events
CREDIT • 14 Participating partners • Athletics, Communications and FYEO partnership • Sub-committee team leaders • Over 500 Orientation Volunteers/Student Leaders
2007 – Plans in Progress • All 14 partners unanimously agreed to return • Budget/Sponsorship added as sub-committee • Seeking potential title sponsor for event • More student leaders involved in program • 2 committee meetings, 7 sub-committee meetings already taken place
Greg Jefford (613)520-2600 x 2205 greg_jefford@carleton.ca Questions? www.carleton.ca/fyeo www.carleton.ca/orientation
