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Essential Insights for Selling Your Home: Why Work with a REALTOR®

Selling your home as a For Sale By Owner (FSBO) can be tempting, but understanding three critical facts can save you time and money. First, over 70% of FSBO sellers eventually choose to work with a REALTOR®. Second, REALTORS® leverage the law of supply and demand, helping you access serious buyers while maximizing exposure through professional marketing. Third, expert negotiation ensures you secure better deals while minimizing emotional pitfalls. Discover why working with a REALTOR® can be your best decision for a successful sale.

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Essential Insights for Selling Your Home: Why Work with a REALTOR®

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  1. What EVERY For Sale By Owner Should Know

  2. Three Facts: • Sellers have been employing REALTORS®,for over 200 years … Why? • 2. 70% of For Sale By Owners choose a REALTOR®, or change their plans … Why? • 3. REALTORS®, can sell houses FASTER and for MORE MONEY … Why? There are 6 obvious reasons…

  3. Reason #1: Serious Buyers Only Shop FOR SALE BY OWNERSto Save a Commission…

  4. Reason #2: The Law of SUPPLY and DEMAND…

  5. Law of Supply & Demand # of Realtors in Region: Avg. # of Prospects each: Total # of Prospects: Avg. # of days to Close: 5000 10 50,000 120 If it takes Realtors with _____ prospects, _____ days to get sellers their money … 50,000 120 5,000 How much TIME will it take for THE FOR SALE BY OWNER?

  6. Reason #3: Difficulty Separating the LOOKERS from the BUYERS…

  7. Separating Lookers From Buyers… TIME? *National Association of REALTORS® Study

  8. Reason #4: The Longer It Takes to SELL, the More MONEY That Could be LOST…

  9. Financial Risk Analysis: Rates might go up $ New home may cost more $ Your home worth less $ Lose speculation time $ Vacant monthly maintenance $ Double house payment $ Discount points might go up $ Tax advantages $ Lost in the shuffle $ Repair and lose money $

  10. Reason #5: Marketing Services: = Exposure = Prospects = MORE VALUE

  11. Marketing Services Comparison: Services:REALTOR®FSBO Free MLS Nationally Recognized Sign Professional Marketing Maximum Internet Syndication International Relocation Realtors Referral Network Corporate Discounts Professional Sales Training • ? • ? • ? • ? • ? • ? • ? • ?

  12. Reason #6: Third Party Negotiating Saves TIME and MONEY…

  13. Advantages of Third Party Negotiation • Trained Negotiators • Not Emotionally Involved • Avoid Pitfalls • Understand the Needs of Both Parties

  14. Now That You KNOW… • Serious buyers only shop For Sale By Owners to SAVEtheCOMMISSION • The Law of SUPPLYand DEMAND • The difficulty separating LOOKERSfromBUYERS • More Marketing Services ultimately equals MORE BUYERS • The Longer it takes to sell, the more MONEYthat can beLOST • 3rd Party Negotiating saves TIME & MONEY • Doesn’t It Just Make Sense?

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