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Insights from My First Year as a Digital Marketing Account Executive

In my first year at Finn Digital as an Interactive Account Executive, I navigated the intricacies of digital marketing and client services. This journey included proposal writing, managing RFP responses, and understanding project scheduling and digital best practices. The practical experience I gained from internships helped me transition from a student to a professional, emphasizing the importance of continual learning. By dedicating hours to projects and collaborating with clients, I have learned invaluable lessons about agency life and the significance of adaptability in a fast-paced environment.

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Insights from My First Year as a Digital Marketing Account Executive

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  1. My First Year as a Professional Kari Dunham Marquette Ad Club September 28, 2010

  2. What I do • Finn Digital • Interactive Account Executive • Digital Marketing • I sell “air” • Newsletters • Clients include, B2B and B2C

  3. What I Learned That I Didn’t Know Upon Graduation • Proposal Writing • Client Services • RFP Responses • Project Scheduling • Digital Best Practices • QA • Sales Process • Project Structure • Agency Life • Social Media in an Agency

  4. What you can do to get that knowledge…. EXPERIENCE!

  5. What Did I Do Today? • One Big Honkin’ RFP Response • Includes: • Case studies • Team Resumes • Screen Shots • Several Examples • ~160 hours have been put into this response

  6. How did I get where I am today? • Internships • Blue Cross and Blue Shield of Illinois • The Milwaukee Mile • The Milwaukee Admirals • The AMU Marketing Team • Finn Digital

  7. Intern turned AE • Have examples to back up your resume • Edit your portfolio and put it online • Give 100% and then some

  8. Biggest Lesson Be prepared to continue learning even after graduation…it doesn’t stop. Enjoy the experience, and always ask for more.

  9. Examples of FD Work http://www.johnsonbank.com/ http://www.bucyrus.com/ http://briggs.finndigital.com/ http://apps.facebook.com/yardsmartsbootcamp/

  10. Thank You! kari@finndigital.com @karidunham http://www.linkedin.com/in/karidunham/

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