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Conversion

Conversion. Purchase Email address Email address and name Donation Name and telephone. Conversion as 7 Ways to Donate Online. Merchandise Sales Auctions Lotteries Membership & Renewal Event Registration Direct Donation Large Gift Donation.

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Conversion

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Presentation Transcript

  1. Conversion • Purchase • Email address • Email address and name • Donation • Name and telephone

  2. Conversion as 7 Ways toDonate Online • Merchandise Sales • Auctions • Lotteries • Membership & Renewal • Event Registration • Direct Donation • Large Gift Donation

  3. The Backend of Donations (Fundraising Tools on the Internet) • Malls - Helping.org • Department Store donations • Online Donation Engines • Do it Yourself - PayPal, Shopping Cart

  4. Why People Convert ? • Trust • Branding • Navigation • Assurance • Expectations • Technology • Seals of Approval • Results

  5. Why People Convert • Branding

  6. Why People Convert • Navigation

  7. Why People Convert • Expectations Set & Met

  8. Why People Don’t Convert • Technology

  9. Why People Don’t Convert • Technology -- speed

  10. Why People Convert • Results -- Assurance

  11. Why People Convert - Convenience

  12. Why Do People Convert? 6 reasons • Because they trust you • Because they’re asked • Because they’ve done it before • Because the need is compelling • Because they have an invested relationship • Because you offer more than a donation opportunity.

  13. (#6) A Compelling Reason • Make a difference

  14. The End

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