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IN TOURISM SECTOR

IN TOURISM SECTOR. 12 TH MAY, 2016 THURSDAY. Assam Tourism’s Goals in SDG. 8.1 : Sustain per capita economic growth in accordance with national circumstance and, in particular, at least 7 per cent gross domestic product growth per annum in the least develop countries.

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IN TOURISM SECTOR

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  1. IN TOURISM SECTOR 12TH MAY, 2016 THURSDAY

  2. Assam Tourism’s Goals in SDG 8.1 : Sustain per capita economic growth in accordance with national circumstance and, in particular, at least 7 per cent gross domestic product growth per annum in the least develop countries. 8.9 : By 2030 devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products.

  3. Assam Tourism’s Goals in SDG 10.1 : By 2030, progressively achieve and sustain income growth of the bottom 40% of the population at a rate higher than the National average. 10.2 : Empower and promote the social, economic and political inclusion of all irrespective of age, sex, disability, race, ethnicity, origin, religion, or economic or other status.

  4. Assam Tourism’s Goals in SDG 11a : Support positive economic, social and environmental link between urban, pre-urban and rural areas by strengthening National and regional development planning.

  5. Assam Tourism’s Goals in SDG 12b : Develop and implement tools to monitor sustainable development impact for sustainable tourism that creates jobs and promotes local culture and product.

  6. Assam Tourism’s Goals in SDG 17.15 : Respect each country’s policy space and leadership to establish and implement policies for poverty eradication and sustainable development.

  7. Assam is synonymous with breathtaking natural beauty, teeming wildlife, immaculate tea gardens and warm, beautiful people. It’s strategic location in the northeast of India, and it’s accessibility from the rest of the country makes it the gateway to the northeastern states. The Brahmaputra The lifeline of Northeast India

  8. Assam Tourism …. where we are ……. Tourist footfalls …..

  9. Vision To make tourism an important tool for socio-economic development of the state and place the tourism sector on a high priority for economic development of Assam

  10. Mission • To make Assam environmentally sustainable, socio-culturally enriching and economically beneficial. • To create awareness in promoting tourism, sharing the benefits and in developing a tourism friendly environment.

  11. Mission • To improve the quality of the existing tourists products. • To devise pragmatic and long term Human Resource Development programmes. • Encourage to Public Private Partnership (PPP) for creating quality tourism infrastructure and services.

  12. Challenges • Lack of aggressive marketing… • Inadequate tourism infrastructure… • Lack of awareness… • Lack of skilled man power… • Lack of self employment generation opportunities … • Absence of add-on recreational facilities… • Seasonal tourism …

  13. Strategy • Extensive marketing to make Assam a global tourism destination so as to enhance the tourist footfall…. • Engaging professional consultant • Participation in major National & International Fairs & Festivals – one time approval of the entire events with financial provision • Organising Road Shows • Marketing through Foreign Embassies in India • Encouraging Film Makers – preparation of detailed policy Goals - 8.1, 8.9, 10.1, 10.2, 11a, 12b, 17.15

  14. To create new tourism infrastructure and encourage private sector investment • Infrastructure development through PPP mode. • Hotel / Resort / Convention Centres • Cruise Vessel / Speed Boats / Water Sports • Wayside Amenities / Motels / Public convenience • Homestay facility • Golf course • Heliport • Hop on Hop off / Radio Taxi • Infrastructure development under PRASAD and SWADESH DARSHAN Scheme. Goals - 8.1, 8.9, 10.1, 10.2, 11a, 12b, 17.15

  15. To organise awareness programme among the local community • Introducing Tourism as a subject in School Curriculum. • Digital sensitisation drive through Social Media. • Seminars / Workshops. • Exposure Tour for the Tour Operators. Goals - 8.1, 8.9, 10.1, 10.2, 11a, 12b, 17.15

  16. Skill Development Programs • Setting up of more tourism training institutes • Need based training amongst the local community through NGOs etc. • Engagement of school / college drop outs through capacity building programmes – on Hospitality sector / tourist guide etc. • Training programmes for tourism service providers. Goals - 8.1, 8.9, 10.1, 10.2, 11a, 12b, 17.15

  17. Self Employment Generation : • By providing margin money assistance • Picnic tourism • Homestay • Rural & adventure tourism • Souvenir industry Goals - 8.1, 8.9, 10.1, 10.2, 11a, 12b, 17.15

  18. Creation of add-on recreational facilities in major tourist spots : • 7D / 11D theatre / Amphitheatre • Convention centre. • Regular Ethnic Cultural Shows. • Free Wi-Fi facilities. • Children park / gym / spa / library etc. • Joy ride on bullock cart / elephant etc. Goals - 8.1, 8.9, 10.1, 10.2, 11a, 12b, 17.15

  19. Activities during Off-season period: • Pilgrimage Tourism • Monsoon Tourism – Agriculture Tourism • Summer Camps for school students • MICE tourism (Meetings, Incentives, Conventions & Exhibitions) Goals - 8.1, 8.9, 10.1, 10.2, 11a, 12b, 17.15

  20. Resultant Employment Generation

  21. Trend of Tourist Footfalls Projected Tourist Footfalls

  22. Source of fund • Govt. of Assam • Govt. of India • NEC • CSR • Loan from financial institutions • Private Investment etc.

  23. Thank you!

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