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Business Resource Center

Business Resource Center

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Business Resource Center

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Presentation Transcript

  1. Business Resource Center - Group Presentation Skills Seminar MKTG 2800 – Introduction to Marketing

  2. Presentation Map • Getting started • Organization • Delivery • Avoiding common pitfalls

  3. Getting Started • Know the audience • Choose a topic • Narrow the subject

  4. Organization Introduction Body Conclusion

  5. Introduction • Controlling Idea • Preview • Credibility • “WIIFM”

  6. Introduction Example Excel is a crucial tool for all levels of management [controlling idea] for budgeting, forecasting, and organizing information [preview]. As you move into supervisory roles [wiifm], I guarantee that you will find Excel as imperative as I did in my previous five years of management experience [credibility].

  7. Introduce each main point Show how it relates to the controlling idea Include examples, facts, and statistics as support Develop the Main Points

  8. Transitions • Verbal Transitions • Key words or phrases • Intriguing questions • Involving questions • Number system • Non-Verbal Transitions • Pausing • Body language and movement

  9. Example Transition “That wraps up our analysis of the regulatory factors (refers back) and clearly they influence profit potential (reinforces main idea). Asecond influence on profit is the impact of our plan on middle management (introduces second point), and Jennifer (handshake) will present our analysis of the important management aspects.”

  10. Conclusion • Cue the audience that you are wrapping up • Reinforce the controlling idea • Summarize: briefly refer back to the main points • Do not introduce new information

  11. Use Visuals Purposefully • To show relationships • To summarize data • key words • graphs, charts • To emphasize points or information • To relate clearly to the presentation

  12. Verbal: Word choice Vocal variety Speech rhythms Slang or informal speech Fillers Non-Verbal: Movement Gestures Facial expressions Eye contact Professional Dress Delivery

  13. Marketing Research Results for Coffee Shop at Evans and University 1) How often do you purchase coffee? 32.567% at least once a day. 19.1% 2-3 times a weed 48.34% once a week 2) The avg. amount spent on coffee is $15.82 /wk 3) Most people said they would spend $4.50 on a cup of coffee • 47 people said décor is most important, 23 people said price was most important, 31 people said that quality of coffee was most important. • Respondents were: 70% DU students 30% residents of the area

  14. Financials

  15. Target Market • Ages 19-34 years old • 10330 people in the zip code • DU students with limited budget • Spend $21.00 per week on coffee • Ages 35- 55 years old • 11,734 people in the zip code • Higher income, famillies • Spend $12.20 per week on coffee • Ages 55+ years old • 2,130 people in the zip code • Fixed Income, empty nesters • Spend $3.20 per week on coffee • Not profitable segment

  16. Break Even Analysis

  17. Evaluation of Presentation • Your Opinion • Content • Organization • Delivery • Transitions • Visuals

  18. Wake-U-Up Coffee Shop - A Market Analysis

  19. Agenda • Target Markets • Market Surveys • Financials • Conclusion

  20. Target Markets • DU Students • 5,200 people in 80200 zip code • Spend $21.00 per week on coffee • Non-students • 11,700 people in 80200 zip code • Spend $12.00 per week on coffee

  21. Marketing Research Important Attributes

  22. Marketing Research Frequency of Coffee Purchases

  23. Financials

  24. Break Even Analysis

  25. Summary • Growth Potential • Financial Profit

  26. Evaluation of Presentation • Your Opinion • Content • Organization • Delivery • Transitions • Visuals

  27. Avoid Common Pitfalls!! • Script-reading • Weak introduction/conclusion • Lack of a uniform “look” and “feel” • No transitions between speakers • Awkward Visual Aids

  28. Communication Resource Center Room - Daniels 181 303-871-3211