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Enhancing Science Communication: Insights from the Arizona Space Grant Consortium Symposium

At the 21st Annual Arizona Space Grant Consortium Symposium, Tom Beal from the Arizona Daily Star led a mentorship session on the intersection of science writing and mainstream media. The presentation covered essential topics such as finding quality research, promoting practical applications, and effectively communicating complex scientific ideas to the public. Highlighting examples like the HiRISE camera's discovery of water signs on Mars and research on supersoldier ants, Beal emphasized the importance of intuitive and accurate science communication to engage and inform audiences.

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Enhancing Science Communication: Insights from the Arizona Space Grant Consortium Symposium

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Presentation Transcript

  1. Science Writing and the Mainstream Media Will Ferguson Mentor: Tom Beal, Arizona Daily Star science writer 21st annual Arizona Space Grant Consortium Symposium-Arizona State University, Phoenix, Arizona, April 21, 2012

  2. Outline • Finding quality research • How to make people care-discovering the practical applications. • Intuitive, informative, accurate • How effective is the mainstream media?

  3. How to find good science Swirling around a central star, those accumulations of dust and debris provide the raw materials for nascent planets and witness collisions among asteroids Credit: UANEWS/JAXA)

  4. Natural characteristics of the area • University news service • Technology transfer • Talk to researchers

  5. Example: HiRISE camera finds signs of water on Mars Dark, finger-like patterns on martian slopes imaged by the UA controlled HiRISE camera. Credit: NASA

  6. Interesting aspects of complicated research Researchers at McGill University have grown supersoldier ants in different species of pheidole ants. The oversized ants have enormous heads and jaws compared to a regular sized ant. Credit: Alex Wild

  7. Intuitive yet ACCURATE

  8. Results of a delicate balancing act

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