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reframe

reframe. point of view. point of view: what?. a unique, concise reframing of the problem that is grounded in user needs & insights. all kinds of dirty, one kind of clean. squeaky green. point of view: why?. expose new opportunities by looking at things differently

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reframe

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  1. reframe point of view

  2. point of view: what? a unique, concise reframing of the problem that is grounded in user needs & insights

  3. all kinds of dirty, one kind of clean squeaky green

  4. point of view: why? expose new opportunities by looking at things differently guide innovation efforts make sure we’ve identified something worth working on

  5. point of view: why? “If I had an hour to solve a problem and my life depended on the solution, I’d spend the first 55 minutes determining the proper question to ask, for once I know the proper question to ask, I could solve the problem in less than 5 minutes” - Attributed to Albert Einstein

  6. Oxo Good Grips

  7. point of view: how? understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view

  8. point of view: how? understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view

  9. point of view: how? understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view

  10. (embrace video)

  11. point of view: how? understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view

  12. point of view: components userbe specific need use verbs insight observation + interpretation

  13. point of view: components userdesperate mother in rural Nepal needs to keep her baby warm insightmost families don’t have the means to get to a hospital

  14. part 1: saturate understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view • •

  15. space saturation

  16. part 1: saturate methods understand the experience share stories identify user, reveal the needs, articulate insights grouping : empathy maps reframe the problem into a new point of view

  17. quotes & defining words thoughts & beliefs actions & behaviors feelings & emotions < what we see & hear what we feel the user is feeling >

  18. part 1: saturate timing understand the experience 20 min share stories identify user, reveal the needs, articulate insights reframe the problem into a new point of view

  19. part 2: synthesize understand the experience : share stories identify user, reveal the needs, articulate insights reframe the problem into a new point of view

  20. synthesize:how?

  21. identifypatterns

  22. isolateoutliers

  23. createcomposites

  24. part 1: saturate timing understand the experience identify user, reveal the needs, articulate insights (15 min) Discuss patterns, identify outliers, begin to group and re-group reframe the problem into a new point of view

  25. point of view: construction has empathetic language about the user (think specific) identifies a need that is deep & emotional (think verb) incorporates unexpected insights (think observation + interpretation)

  26. POV Example: User – be specific. Need – use a verb. Insight – include something unexpected/a surprise. Traveling, harried mother of three needs to keep track of her children because the airport feels out of control and full of unknowns.

  27. Traveling, harried mother of three needs to keep track of her children because the airport feels out of control and full of unknowns. Traveling, harried mother of three needs to keep her children entertained because she’s worried bored children will annoy already irritable travelers.

  28. Traveling, harried mother of three needs to keep track of her children because the airport feels out of control and full of unknowns. Tired but curious child needs to find something engaging to do, but every time he goes to look at something new, his mother scolds him for running off. Traveling, harried mother of three needs to keep her children entertained because she’s worried bored children will annoy already irritable travelers.

  29. point of view: tips short specific sexy

  30. part 2: synthesis methods understand the experience : share stories identify user, reveal the needs, articulate insights reframe the problem into a new point of view identify & synthesize + mad lib iterations

  31. part 2: synthesize mad-lib user need insight

  32. part 2: synthesize mad-lib user need insight

  33. part 2: synthesize mad-lib ...BECAUSE... …NEEDS... user need insight

  34. POV Example: User – be specific. Need – use a verb. Insight – include something unexpected / a surprise. Traveling, harried mother of three needs to keep track of her children because the airport feels out of control and full of unknowns. Recommended timing: Each individual creates 2 user descriptions, 2 needs, and 2 insights (10 min) Share and compare (5 min) Construct POV as a group (10 min)

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