html5-img
1 / 27

Car Lost Its Name Car Companies Can Reframe

Car Lost Its Name Car Companies Can Reframe. CAR LOGO.

shadow
Télécharger la présentation

Car Lost Its Name Car Companies Can Reframe

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Car Lost Its NameCar Companies Can Reframe

  2. CAR LOGO Just as a nation's flag expresses the distinct identity of a country, a logo, helps to establish the name and define the character of a corporation. Car without a logo is like stripped person. It takes away the fascination of possessing a particular brand of the car. It takes away once status.

  3. I am proud owner of this brand of car as I am impressed by craftsmanship, quality & its my status symbol Customer purchase a New Car

  4. After few days

  5. I need a cash today, logo could be snatched with simple screwdriver so now cash is no problem Bad eyes on Car

  6. Customer suddenly realize “Oh God!!! My car has become orphan

  7. PROBLEM WITH CAR LOGO Stolen car logos have always fetched a cash price in the city’s chor bazaars. These cases might seem petty, but they’re clearly on the rise. The car’s value diminishes if it does not have a logo.

  8. What happened with logo Hey, its theft, I will just give 100/- How much you will give for this?

  9. Customer approach Local Garage Sir, if you want used one I can give you the 50% price than the original price. Original would cost you twice the price Hey! I need the Logo for my Car

  10. I think should consult to Authorized service center Customer decide to approach Authorized service center

  11. Oh! The price of logo is thrice the Bittu Garage price Customer come to know the actual price of logo

  12. CONFUSED Half Price Thrice Price

  13. Take this money & put the Logo you have Finally Customer approach Local Garage

  14. PROBLEMS WITH CAR LOGO WASTE OF TIME STEALING UNETHICAL BUYING SHABBY CAR PROMOTING STEALING COSTLY LOGO

  15. OPINION So instead of getting the new logos, which are very expensive, Get cheaper ones from stolen goods recycle market (chor bazar) and fix them on the cars. Thus promoting stealing.

  16. POLICE OPINION The stolen logos are sold at lower rates in the grey market, but some also make their way back to car showrooms. So when you look to replace your missing car logo, you may actually be buying the one that was stolen from you. The culprits are young college students who steal car logos for their pocket money.

  17. CAR COMPANY OPINION The logo sales by companies in the last six months have gone up by 15 per cent. Buying replacement logos from the grey market is promoting logo stealing.

  18. Problem of One, Problem of All

  19. Looking out solution from honest child's mind?

  20. All Customers those who sends email to Car companies Customer Care Email ID on Car Manufacturers Website by giving certain details like when the logos were lost, the Car numbers, the residential address, Car companies come forward by giving complementary logos to car owners. Thus making resale of logo a non monetary business for all the robbers. SOLUTION

  21. BENEFIT OF GIVING COMPLETARY LOGO BENEFITS TO CAR MAKERS Its an excellent opportunity for customer relation management. All those companies have a huge chance of retaining customer because sometimes they provided them free logo. the promotional ways like free servicing, giving calendars, wallpapers, miniature to retain the customer loyalty. The expenditure can be written off under corporate social responsibility. Corporate companies shows how they are not part of stealing racket or they are anti theft companies.

  22. APPREHENSION FAQs • What if customer misuse the scheme of getting free logo and sells it in the market? • OUR VIEWPOINT :- as companies ready to give free logo there is no salable value for logo, so even if I have an extra logo, logos are anyways free, so hence there is no point in having additional logo as there is no monetary benefit. • What if service stations take advantage of this scheme ? • OUR VIEWPOINT :- Logo should be sent directly to the customer with a mail or letter from the top authorities and there would be computerized record of each car number, chaises number helping them to have direct access to the customer which would be a huge tool in its CRM activities like sending newsletters, new model update, special/referral schemes etc.

  23. APPREHENSION FAQs • What is a competitive benefit to the company?/how can a company have a upper edge? • our viewpoint :- • 1st not all the 67 car companies would accept the scheme, this would lead to complimentary advantage for the companies who implement it. • 2nd they could take a mileage through public advertisement in newspaper about how customer friendly the company is

  24. Car Owners Cries Logo Lost CEO Gives It Free Of Cost

  25. Thank You

More Related