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But I’m a Project Manager… What Does PR Have to do with Me?

But I’m a Project Manager… What Does PR Have to do with Me?. Project Management Institute Honolulu Chapter Professional Development Day May 2, 2007. Community Outreach Goals. • Transparency • Visibility • Public Education • Call to Action. Avoid unnecessary delays Build goodwill

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But I’m a Project Manager… What Does PR Have to do with Me?

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  1. But I’m a Project Manager… What Does PR Have to do with Me? Project Management Institute Honolulu Chapter Professional Development Day May 2, 2007

  2. Community Outreach Goals • Transparency • Visibility • Public Education • Call to Action

  3. Avoid unnecessary delays Build goodwill Create ambassadors Invest in your reputation for future projects Identify problems, community issues before they escalate Positive impressions about your project Why Community Outreach

  4. Start with the end. What’s your desired outcome? What’s your primary message? Determine the audience(s). What response do you want? Identify challenges. Draw up a plan (road map, timeline). Establish measurable objectives. Where to Begin?

  5. Prepare and adopt talking points. Keep them simple. Brief your network. Your employees and the client are the best ambassadors. Take the message outside when your internal audiences are on the same page. Inside Out Approach

  6. Identify stakeholders Network actively in communities where projects are underway Know as much about the community as you would like them to know about your project Be Aware, Get Involved

  7. One-on-one meetings (introductory) Speaking engagements, special presentations Educational material (basic) Photos or graphics that make the message easy to grasp Grassroots

  8. Places your message in front of leaders and decision-makers Spreads the word about your project, related issues Reinforces support and strategic alliances Enhances transparency Boosts morale Proactive Media Relations

  9. Names, titles, stories Establish a working relationship Make yourself rolodex-worthy Know the Media

  10. Targeting Media • Identify those most likely to be interest in your project or program • Look beyond television, radio and daily newspapers • Online media • Local, smaller outlets • Know whom to contact, when, how and under what circumstances

  11. Be trustworthy; reporters may ask your opinion Let them know your area of expertise Make yourself available Return calls within 15 minutes Know your benchmarks and issues Becoming a “credible” source takes time Make sure your info is reliable and clear Send a thank you for good coverage Become a Media Resource

  12. Crisis Communication Have a plan in place Anticipate, be prepared Be responsive, timely Be truthful Take the opportunity to tell your own story

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