Advertising By: Kathryn Neidus
About Advertising • "Advertising is salesmanship in print". • "Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media." • "The only purpose of advertising is to sell • claim that your product has some unique quality.
Types of Advertising • Business-to-Business: Like the name says, you're selling from one business to another business. Also called Trade Advertising. An example of this would be point-of-sale displays, package design, medical, etc. • Retail: This is really deadline oriented. It may consist of designing newspaper ads, B&W watercolor figure rendering for clothing ads, inserts in stores, etc. • Billboard: If you like working large, then this is for you. Design billboards you see along the highway. • Consumer: You are creating ads for consumer products such as Kellogs, General Mills, Nabisco, etc. Typically these companies pay the most for advertising.
College of Journalism and Mass Communication • Advertising • Public Relations • Electronic Media • Web Design • Media Literacy • Visual Journalism • Design • Communication Studies
My Career in Advertisng • Looking to go into the creative side of advertising - Art Director - Copywriter Hope to one day work at an Advertising Agency Specifically advertise for musicians/bands
What I’ve done so far • In High School I worked with Wyse Advertising • Senior search project worked at Anthony & Sylvan Pools
Use of Computers and Advertising • You have probably noticed that across the Web, two different things are happening right now: • More and more sites are asking you to pay a fee to subscribe to all or part of the Web site. • Advertising is becoming more and more "in your face." There are now pop-up ads, ads that play music and sound tracks, ads that swim across the screen, and so on. • The second trend is true of nearly all commercial Web sites. There are many new forms of Web advertising, and they are more and more obvious.
Different Web Advertising • In the Beginning: Banner Ads • When the Web first started being a "commercial endeavor" around 1997 or so, thousands of new sites were born and billions of dollars in venture capital flowed into them. The sites divided into two broad categories: • E-commerce sites - E-commerce sites sell things. E-commerce sites make their money from the products they sell, just like a brick-and-mortar store does. • Content sites - Content sites create or collect content (words, pictures, video, etc.) for readers to look at. Content Web sites make their money primarily from advertising, like TV stations, radio stations and newspapers. Sidebar Ads • A sidebar ad (also known as a skyscraper ad) is similar to a banner ad, but it is vertically oriented rather than horizontally. Because it is vertical, the height of a sidebar ad can often reach 600 pixels or more, and sidebars are generally 120 pixels wide. • Pop-Up and Pop-Under- A pop-up ad is an ad that "pops up" in its own window when you go to a page. It obscures the Web page that you are trying to read, so you have to close the window or move it out of the way. Pop-under ads are similar, but place themselves under the content you are trying to read and are therefore less intrusive. • Floating Ads - If you have ever been to a Web site that uses them, you know what "floating ads" are. These are ads that appear when you first go to a Web page, and they "float" or "fly" over the page for anywhere from five to 30 seconds. While they are on the screen, they obscure your view of the page you are trying to read, and they often block mouse input as well.
My Advice With Computers and Advertising • Be Able to click an ad and for it to go straight to their website.
http://www.wsu.edu/~taflinge/addefine.html • http://www.draytonbird.com/market/art990812_1.htm http://www.princetonol.com/groups/iad/jobs/adv.html