Topics in Technology and Marketing Introduction and Administration

1. Topics in Technology and Marketing Introduction and Administration

2. Introduction Contact info m 210-416-8856 e peter.risman@gmail.com l linkedin.com/in/PeterRisman t @PeterRisman Blog topicsintechnologyandmarketing.wordpress.com Office hours Room 217, 530p-615p

3. My Background 20+ years marketing, sales, advertising experience Technology and services Client- and agency-side experience Digital marketing and social media

4. What You Will Learn The history of the Internet The economic opportunities inherent in a digital "flat" world The importance of Google as a marketing medium A variety of internet marketing tools and strategies Social media marketing tools and strategies Mobile media and other emerging technologies

5. What You Will Learn How technology innovations led to massive changes in the global economy Learning how to identify and exploit marketing and commercial opportunities The fundamentals of digital marketing and workings of the Internet

6. What this course is not about How to do: Email marketing Internet marketing SEO SEM Social media marketing Mobile marketing

7. What this course is about Context: The promise of the Global Economy How the Internet works Foundational digital marketing strategies– independent of technology or platform

8. Suggested reading “The World is Flat” by Thomas Friedman www.thomaslfriedman.com "The World Is Flat 3.0" at MIT SmartBrief on Social Media Seth Godin’s blog

9. Course Overview How Did We Get Here? The Early History Of The Internet The Flat World: What It Means For You The Unique Economic Opportunity Of Now The Awesomeness That Is Google Traditional Versus Digital Content Web 1.0 Versus Web 2.0 The Purpose Of A Business Website Pull Marketing – Search Engine Optimization

10. Course Overview Push Marketing – Email, Pay-per-Click, and Search Engine Marketing Drive Marketing – Affiliate Marketing Understanding Website Effectiveness Web 3.0 – Social Media The Wonderful World of Wordpress Social Media Marketing Mobile Media Marketing Class Presentations

11. Assignments and Grading Mid-term assignment (individual) - 20% of final grade: Identify an actual/imaginary business to create an internet marketing plan for, based on the internet marketing principles discussed in Modules 1-4 Due at end of Week 6. Submit questions via class blog/email after Week 3. Graded on: Insightfulness of proposals Effectiveness of communication Mastery of course

12. Assignments and Grading Final assignment (team) - 50% of final grade: Each 3-4 person team will select from members' Mid-Term assignment a business that will be the focus of an internet marketing plan. Teams will develop an internet marketing plan that demonstrating their understanding of the various digital strategies presented in class - laying out their proposed strategies and reasoning in detail. Assignment due at the end of the course. Submit questions via class blog/email after Week 8.

13. Assignments and Grading Final assignment (team) - 50% of final grade: Graded on: Insightfulness of proposals Effectiveness of communication Mastery of course concepts in proposed application

14. Assignments and Grading Classroom presentation - 20% of final grade: Presentation will be a brief 10-15 minute summary of each team's final assignment. Presentations on last night of class. Graded on: Insightfulness of proposals Effectiveness of communication Mastery of course concepts in proposed application Instructor's evaluation: 10% of final grade Peers' evaluation: 10% of final grade

15. Assignments and Grading Classroom participation - 10% of final grade: Graded on interaction with instructor/peers

16. Questions?