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Topics in Technology and Marketing Week 3 - Recap

Topics in Technology and Marketing Week 3 - Recap. Assignments and Grading. Mid-term assignment (individual) - 20% of final grade: Identify a business to create an internet marketing plan for, based on the internet marketing principles discussed in Modules 1-4 Due at end of Week 6.

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Topics in Technology and Marketing Week 3 - Recap

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  1. Topics in Technology and Marketing Week 3 - Recap

  2. Assignments and Grading Mid-term assignment (individual) - 20% of final grade: • Identify a business to create an internet marketing plan for, based on the internet marketing principles discussed in Modules 1-4 • Due at end of Week 6. • Submit questions via class blog/email after Week 3. • Graded on: • Insightfulness of proposals • Effectiveness of communication • Mastery of course

  3. Assignments and Grading • Classroom participation - 10% of final grade: • Graded on interaction with instructor/peers

  4. Real World Example: Lady Gaga • Social Media Empress (reputedly also a musician) • 12MM+ fans on Facebook • 5MM+ followers on Twitter • 'Lady Gaga’ is searched 151MM times a month on Google • 1 billion YouTube views • The greatest source of Lady Gaga content is Gaga herself • She will tell fans anything worth knowing first • Uses Twitter and Facebook to create the feeling that fans are receiving something exclusively http://www.ip-seo.com/latest/2010/07/lady-gagas-extensive-and-successful-social-media-strategy/

  5. Real Life Examples • BlendTec • User Generated Content+Tools • Lady Gaga • User Generated Content • CwC • Pomplamoose • User Generated Content+Tools • Trent Reznor • CwC+RtB=$$$ • Julie & Julia • User Generated Content+Tools • Hyrtle Simulacrum • User Generated Content+Tools • CwC+RtB=$$$$ • X-mas Gift Card Miracle • User Generated Content+Tools • Eben Pagan • User Generated Content+Tools

  6. The Secret Formula CwC + RtB = $$$ CwC = Connect with Community RtB = Reasons to Buy • STEP 1: find a topic that large numbers of people are passionate about • STEP 2: build a community of interest through website interation • STEP 3: create offerings based on “information / knowledge”, “exclusivity”, and/or “access”.

  7. Questions?

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