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Enhancing Organic Farming Under PKVY: Progress and Future Directions

This presentation by A. Neeraja, Joint Secretary (INM), explores the transformative journey of organic farming under the PKVY initiative. It highlights key achievements in domestic markets, the emergence of brands, and financial assistance provided. Participants learned about the revamped Participatory Guarantee System (PGS) portal, crop certification, technical support for service providers, and consumer confidence through 100% traceability and FSSAI regulations. Insights on the Jaivik Kheti Portal for direct farmer sales and regional engagement are also presented, alongside future recommendations for stakeholders.

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Enhancing Organic Farming Under PKVY: Progress and Future Directions

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  1. Organic Farming under PKVY Presentation by A.Neeraja Joint Secretary (INM) 24-01-2019

  2. Domestic markets & PGS Journey of Organic farming under PKVY so far... Brand Emergence

  3. Financial Assistance under PKVY Inter- componental change 2% Administrative charge

  4. Steps taken to ensure credibility to PGS –India : New outreach • Participatory Guarantee System-India (-India) portal revamped- crops, beekeeping, livestock wild harvest, processing& handling • PKVY portal /MIS of PKVY developed • State seed certification agencies can act as RCs • Distinct roles for service providers and RCs • NCOF/ RCOFs – technical backstopping and monitoring • Sample testing for pesticides • 100% traceability of organic produce through UID

  5. FSSAI Regulation for Organic products - winning the confidence of consumer • FSSAI guidelines: Organic products-NPOP or PGS-India • PGS-India logo and Jaivik Bharat logo • FSSAI Logo with Registration/ Licence No • UID Code or Certification no. along with URL for consumer verification 100 % Traceability by consumer up to production level

  6. Jaivik Kheti Portal • Jaivikkheti.in • Knowledge platform & E-commerce • Sale of Authentic certified products • Direct sale by farmers by quoting price • All regional languages • PGS/NPOP/ other certified agriproduce • 8000 farmers registered • 104 input suppliers registered • Payment gateway • User manual, grievance redressal mechanism

  7. Issues

  8. Expectations from States

  9. Way Forward & Recommendation

  10. THANKYOU

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