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E-business Technologies Company Blog

E-business Technologies Company Blog. Luisana Milazzo. Introduction. O pen line of communication by posting a comment. web log. Blogging. Blog. $100 million. 1997. 1999. 2004. 2005. Jorn Barger. M ainstream Internet users. Merriam-Webster “Word of the Year.”.

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E-business Technologies Company Blog

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  1. E-business TechnologiesCompany Blog LuisanaMilazzo

  2. Introduction • Open line of communication by posting a comment web log Blogging Blog $100 million 1997 1999 2004 2005 • Jorn Barger • Mainstream Internet users. • Merriam-Webster • “Word of the Year.” • Blog ads are sold

  3. Contents Company Blog Definition Blog Stats Purpose of Company Blogging The Risks of Company Blogging Benefits Platforms Blog Money

  4. Company name Company and contact info Posting content Ability to track events Posts stored for future reference Images Ability to track links to that post Links to that article/post Distribute via RSS Links to other sources

  5. http://blogs.msdn.com/ie

  6. Forum is a collective drawing - mess of lines Forum Vs Blogs Blog is a painting untouched but commented upon

  7. Blog Stats • Article written by Tom Regan of The Christian Science Monitor called Blogs now have a world of influence • Read a report by the founder of Technorati, David Sifry • A new blog is created every second. • 37 million blogs as of May 1, 2006 • 39.6 million as of May 14,2006 • Blogosphere doubles in size every 6 months • 60 times bigger than it was 3 years ago • 1.2 million postings each day (50,000 per hour) • Japanese is the most popular language of the blogosphere, not English • 37% Japanese, 31% English, 15% is Chinese

  8. Purpose of Company Blogging • Who should blog? Who is our target reader? • What are we blogging about? What benefits do we expect? What needs to be restricted? • Where will blogging appear -- on individual blogs, an internal site, or a public website? • When will bloggers do the work, and when will the company see results? • Why are we doing this?

  9. Purpose of Company Blogging Tell the news • Product announcements • Corporate and industry news Insight into the process Common practice for technology companies Purposes All about the personality Succescompany leader

  10. The Risks of Company Blogging Bad information being disseminated Risks Trade secrets being leaked Negative response

  11. Tangible Benefits Intangible Benefits • Deliver news faster • Gain reader response • Increase traffic • Increase search engine positioning • Position the business as an industry thought leader • Give the company a personality

  12. Money Blog • Sure thingsor the few ways of making money in your blog Description Link Ads relevant to the contents of your blog are served • https://www. google.com/ • adsense/. Google AdSense • Amazon sells on your blog. • 4 % -8.5% sales price http://affiliate-program.amazon.com Amazon Associates

  13. Conclusion • A corporate blog is a blog published by or with the support of an organization to reach that organization's goals. • As of late 2006, about 8 percent of the Fortune 500 companies are blogging in some capacity, and this number is only growing. • It is in the best interests of businesses that they look into using company blogs in order to market and inform about products and services, or even offer information to the public about the company itself. • Blogs had advantages over other, older ways of communicating such as e-mail and websites. • The success of a business blog depends on several key factors: • The content and goals of the site need to be well-planned, focused, and consistent. • The implementation needs to be technically sound with a means for readers to provide public-facing feedback. • The interaction between writer and reader needs to be encouraged, nurtured, and moderated. • Blogs are good for business, Microsoft chairman Bill Gates has said.

  14. References • http://www.examiner.com/x-14460-DC-Social-Media-Examiner~y2009m6d20-Ten-reasons-to-start-a-blog-for-your-business • http://www.inc.com/articles/2003/07/bblogs.html • http://blogs.msdn.com/ie • www.blogger.com • www.wordpress.com • www.textpattern.com • http://www.corporateblogging.info/2004/06/corporate-blog-short-definition.asp • http://news.bbc.co.uk/2/hi/technology/3734981.stm

  15. Thank You !

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