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Olenka Brain Head of Tourism Development, Marketing Manchester

Olenka Brain Head of Tourism Development, Marketing Manchester. Capitalising on an Asset: Manchester’s Friendly People. Manchester’s Volunteers The Workers. Manchester’s Volunteers. Bids for the Olympics The creation of Marketing Manchester Commonwealth Games.

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Olenka Brain Head of Tourism Development, Marketing Manchester

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  1. Olenka BrainHead of Tourism Development, Marketing Manchester

  2. Capitalising on an Asset: Manchester’s Friendly People • Manchester’s Volunteers • The Workers

  3. Manchester’s Volunteers • Bids for the Olympics • The creation of Marketing Manchester • Commonwealth Games

  4. Commonwealth Games 2002 • Addressed two key issues • Physical • Social regeneration • Pre-Volunteer Programme • To enable socially excluded groups become part of the games

  5. Commonwealth Games Volunteers • 24,000 applications • 10,345 volunteers • 1,260,000 hours • job-specific and venue orientation training

  6. Post Games Legacy • The Post Games Volunteer project (PGVP) became: • Manchester Event Volunteers • Aim: to target disadvantaged individuals who could benefit from the development of the skills and confidence gained through volunteering and the training associated with it.

  7. Manchester Event Volunteers • Currently 3,000 people on database • Supported more than 400 events • Qualifications in volunteering • Mentors and team leaders

  8. Benefits to Volunteers • Increased skills and confidence • Improved job prospects • Further qualifications • Links in communities • “I became a volunteer during long term unemployment to give me something to look forward to. When I gained employment it was one of the main reasons why I got the job. The employer has given me as much support as she can with my volunteering.”

  9. Benefits to the Destination • Brings a sense of pride by residents • Eases the impact of large volumes of visitors • Enhances the reputation leading to increased visitor numbers • “The environment for the Games has been wonderful. I’ve loved the very, very friendly people”. Nigerian judo competitor Enobakharoe Iyagbaye

  10. Comments • “The old folk working as volunteers have been walking around with pride. Everybody seems to have had a part in it and played a role”. Adella Ball, of Sheffield • “This is our first time in Manchester but when you are asking for directions or any information, the people are so helpful,” Dylan

  11. The Workers • 59,000 jobs (ftes) across Greater Manchester

  12. Training and Ambassadors • Welcome to Excellence • Taxi Drivers • World Class Standard • “Sell your City” • Conference Ambassadors Programme • Springboard Ambassadors

  13. Motivating the Workforce • Involvement • Communication

  14. A Successful Destination Needs:- • Range of accommodation • Great attractions • etc • FRIENDLY PEOPLE AND A WARM WELCOME

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