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Successful Tactics for Budget Blues: Navigating Child Support in iMedia Bonita Springs

Learn proven strategies for managing budget challenges and child support issues in your iMedia projects. Discover tactics to align with power, utilize partners, and involve publishers effectively. Explore the importance of internal education, sharing results, and emotional selling. Evaluate ROI analysis and on-line agency alignment. Gain insights on interactive agency involvement and securing a seat at the table in the planning process. Be prepared for productive discussions at iMedia Bonita Springs.

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Successful Tactics for Budget Blues: Navigating Child Support in iMedia Bonita Springs

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Presentation Transcript

  1. Six Successful Tactics • Factual Follies • Budget Blues • Child Support • The Bundle • The “Big Idea” • Those Nasty Other Guys

  2. Selling into ManagementBreakout iMedia Bonita Springs February 2004

  3. Breakout Commentary • The Importance of Internal Education • Share the Results • Good or Bad • Align with the Power • Utilize Your Partners • Publisher Involvement & Participation

  4. Additional Comments • Major Issue of Off-line / On-line Agency Alignment • Interactive Agency Involvement in Planning Process • Seat at the Table • Emotional Selling • ROI Analysis

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