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Empowering Estrada Real: A Journey Through Barão de Cocais, Santa Bárbara, and Beyond

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The Programa VER - Vivendo a Estrada Real aims to strengthen the Estrada Real brand as a vital tourism destination in Brazil. Focusing on Barão de Cocais, Santa Bárbara, Catas Altas, and Caeté, it enhances community engagement and empowers local experiences. Key initiatives include cultural heritage promotion, expanding tourism offerings, improving infrastructure, and mobilizing local governments. With activities like ecological hikes, cycling events, and tourism marketing, this program fosters sustainable tourism development while preserving the historic and natural significance of the region.

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Empowering Estrada Real: A Journey Through Barão de Cocais, Santa Bárbara, and Beyond

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  1. Programa VER VER / Vivendo a Estrada Real (Living the Estrada Real) Barão de Cocais - Santa Bárbara - Catas Altas - Caeté

  2. Target: The main goal is to empower the Estrada Real brand as an important destination in Brasil and consolidate its credibility, making the experiments / experiences in the cities of Barão de Cocais, Caeté, Catas Altas and Santa Barbara to be valued by local communities and visitors. Programa VER - Vivendo a Estrada Real

  3. R0 - Articulated and Eficient Management. (working group: SESI, IER, FECOMERCIO, SESC, SENAC, SETUR E SEBRAE) R1 – Regional and Local Government reinforcement. R2 – Creating an “Estrada Real” Touristic Identity for the local communities. (To mobilize the community about the origins of the Estrada Real, its historical importance and create a parallel with the current mining activity in the region) R3 – Touristic Offer (Adapt, organize and expand business opportunities) R4 – Expand Infrastructure. (interpretive signs, access, and revitalization of milestones / road signs) Programa VER - Vivendo a Estrada Real

  4. Programa Vivendo a Estrada Real - VER • Actions - SESI and IER: • Touristic Package: Entre Serras e Trilhas • Miramundos Expedition • Consultancy to mobilize local communities to recognise and preserve the Estrada Real heritage • Ecological Hikings • XTerra at Santa Bárbara • Events: Cycling and off road

  5. Programa Vivendo a Estrada Real - VER • Actions - SESI and IER : • Field Visit to Family Agriculture- Benchmarking. • Promotion and marketing: FAMTOUR, PRESTRIP and creating touristic packages and marketing support - ABAV and BRAZTOA . • Consultancy for mapping and empowering cultural and traditional events. • Indicative and interpretive signposts project. • Revitalization of the indicative marks of the Estrada Real.

  6. Roteiro 1 Waterfall and Archeological Site at Cocais (Pedra Pintada)

  7. Roteiro 2 Visit to Catas Altas

  8. Programa Vivendo a Estrada Real - VER • SETUR: • Mobilizing actions, reinforcement of the local governments, • touristic offer and signpost mapping. • ACO – Associação do Circuito do Ouro: • Tourism and Touristic Projects Management Courses. • SEBRAE • Recognizing the local leadership - Programa Líder. • SESC • Community oriented events. • SENAC • Courses: Waiter; Kitchen Helper; Receptionist; Chambermaid; Guide.

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