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Leadership Covenant Manager of Category Development

Leadership Covenant Manager of Category Development

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Leadership Covenant Manager of Category Development

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  1. Leadership CovenantManager of Category Development November 12, 2007

  2. You Are No Longer a Manager…You Are a Leader in the Organization • A Leader in Thought • A Leader in Word • A Leader in Action ** Everything That You Say And Do Communicates **

  3. Today We Will Enter Into a CovenantWith One Another Covenant: A solemn agreement, oath, or bond. This is not a commitment or contract. It will not be broken but rather honored over time.

  4. The Covenant We Make Has 10 Agreements • Be A Positive Role Model • Support One Another • Develop Leaders • Put Your People First • We Will Win or Lose as the East Team • Internally and Externally Talk Up the East Team • Understand and Leverage Your Strengths and Weaknesses • Live the Values • Stay Externally Focused • Commit to Win

  5. Be a Positive Role Model …Especially in Public • Locker room conversations stay in the locker room • Demonstrate a passion for what you do • Invest personal energy to make a difference • Be Genuine

  6. Support One Another …Especially When the Other is Not Around • People are watching and waiting • Give each other immediate feedback • Communicate with each other not just through me • Share Key Learnings, Best Practices, Reports and Tools

  7. Develop Leaders • Develop Leaders versus more “Followers” • Challenge your managers to take ownership to drive change • What is your strategy to win? • Encourage identification and adoption of leading-edge ideas • Develop the “Innovative Mind Set” to find new solutions • Test multiple scenarios against strategies • Fix where we have misalignment vs. focus on “win/win” • Tackle the problems versus just embracing the wins

  8. Put Your People First … Build Trust • Understand their Strengths, Weaknesses, and Career Goals • Coach on the importance of change • Focus on meeting their needs first • Who needs more focus or more freedom? • Value the different perspectives & opinions on the team • Create an environment of participation • Is your phone ringing? • Be accountable for the results & events of the team

  9. Realize We Will Win Or Lose as the East Team • Support your people, build your team, but the East comes first • Friendly competition is Good! • Battle to the end is not!

  10. Internally and ExternallyTalk Up the East Team • Integrity … Right Approach … Ethics … Sustainable Success • Schedule visits for Marketing to come to Food Lion, Stop & Shop, Giant Eagle, Meijer and Jewel • Involve Planners in local market activities

  11. Understand and Leverage Your Strengths and Weaknesses Strengths • Business Acumen/Technical Skills • Innovative • Passionate • Results Driven • Can Do Attitude Watch-Outs • Don’t try to change the world – team is already performing at a high level. • Realize not everyone thinks like you. • Don’t get lost in the details – set direction and get out of the way.

  12. Live the Values • Demonstrate a personal commitment to values • Ensure Company interest comes before your own or others agenda • Encourage open, candid, trusting relationships • Inspire team to embrace our culture

  13. Stay Externally Focused • Push your team to understand better than anyone else: • Customer • Consumer • Competition • Category • The “Answer” is in the market

  14. Commitment to Win …Not Just Do Your Best • Stay the course when things get rough • This is a Long Term journey and everyone needs to accept the challenge for us to win • Reward Results – both the “What” and the “How”