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BuySafeMedia Program: Trusted Resource for Informed Advertising Choices

BuySafeMedia is a reliable resource for advertising practitioners responsible for media evaluation and buying decisions, helping to ensure ads reach verified audiences. With over 80 years of experience in media verification, BuySafeMedia offers best practices and resources for making informed media purchases. Supported by 16 organizations, the program advocates for placing ads in media with verifiable audience data. Partnerships with numerous media brands ensure accurate audience information. Tools include videos, collateral, website, and social media presence. Join BuySafeMedia for shared experiences and expert advice. Contact Peter D. Black for more information.

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BuySafeMedia Program: Trusted Resource for Informed Advertising Choices

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  1. BuySafeMediawith Peter Black

  2. BuySafeMedia Program • Presenter: Peter D. Black, Senior Vice President, BPA Worldwide • Topic: BuySafeMedia is a resource for advertising practitioners who have responsibility for evaluating media and making buying recommendations or purchases.

  3. BPAWW Background • 80 years verifying media audiences • Tripartite: Advertisers, Agencies, Media Owners • Not-For-Profit • 30+ countries • Nearly 3,000 media audits annually • Originator of BuySafeMedia

  4. BuySafeMedia Background • Industry-wide program supported by 16 organizations • Tested in 2007 • Launched in 2008 • Purpose: Call attention to the best practice of placing advertising in media that can provide verifiable audience data and provide resources for making informed media buys.

  5. BuySafeMedia Supporters • 4As • Assn of B2B Agencies • Audit Bureau of Circulations • Assn of Canadian Advertisers • American Business Media • Assn of National Advertisers • Business Marketing Assn • Business Marketing Institute • BPA Worldwide • Canadian Business Press • Canadian Marketing Assn • Canadian Media Directors Council • CMO Council • Institute for Study of Business Markets • Trade Show Exhibitors Assn • Trade Show Teacher

  6. BuySafeMedia Partners • Hundreds of media brands representing all b2b and b2c markets • B2B: McGraw-Hill, Penton Media, Crain, Nielsen • B2C: Hearst, Conde Nast, Time Inc., Meredith • Committed to providing accurate and reliable audience data

  7. BuySafeMedia Tools • Video • Collateral • Web site with blog • Social Media • Training

  8. Video • 90 second story • Message:When evaluating and buying media, one needs to be fully informed. • http://www.buysafemedia.com/index.php?mode=why

  9. Collateral: Ads, Editorial, Direct Mail

  10. Web Site with Blog

  11. Social Media • LinkedIn Group (112 connections) • Facebook Profile (16 likes) • Twitter Announcements (135 followers) • You Tube (393 video views)

  12. Training: 272 downloads

  13. BuySafeMedia Objectives • Best practices for media evaluation • Resource for information and counsel • Opportunities for shared experiences

  14. Questions? • Peter D. Black • pblack@bpaww.com • (T) 203.447.2802

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