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Enhancing Library Engagement with QR Codes

Learn about QR codes, their history, and practical applications for libraries. Discover marketing strategies, user engagement techniques, and popular library uses. Explore Microsoft Tags and MicroQR for advanced options. Stay informed on security concerns and future trends. Resources available for further insights.

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Enhancing Library Engagement with QR Codes

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  1. Before we start • Presentation at http://library.delmar.edu/Merry/scuug2011.pptx • Resources Doc at http://library.delmar.edu/Merry/scuug2011.doc

  2. Scan Me! Using QR Codes to Engage Smartphone Users at Your Library Merry Bortz Del Mar College SCUUG 2011

  3. What’s QR? • Quick Response Code • Developed by Toyota subsidiary • Denso-Wave, 1994 • For tracking parts

  4. Graphical Codes • Barcodes = max 20 digits • QR = max 7089 digits or 4296 alpha-num

  5. QR Codes are everywhere Commercial marketing • Posters • Drink cups • Ads • T-shirts • Bus benches • Plant picks

  6. http://web.scanlife.com/us_en/trend-reports

  7. http://web.scanlife.com/us_en/trend-reports

  8. 43% of Higher Ed Students use mobile devices daily - Educause

  9. End Users Need • Smartphone with data plan • QR Reader app

  10. What Can A QR Code Do? List of QR Code functions from KeremErkan

  11. Dos • 1.25” X 1.25” or 32 X 32 cm • High Contrast Colors • Negative space around QR • Test readers and devices • Direct users to readers

  12. Dos • Add Value : 87% expect more info • Tell users what they’ll find • Mobile friendly pages / links to regular page • Consider redirectors • iPhones ≠ Flash • Use Google analytics or similar to assess

  13. Popular Library Uses • Equipment instructions • Point-of-use instructions • Study room / carrel / computer checkout • LibGuides / Pathfinders in stacks • Links to ebooks in stacks or on stack-ends • Special collection info • Call ref desk or other service point • Connect to ref chat services • Links to mobile-friendly services • Library vCard / Contact Info • Library tours – text or audio / scavenger hunt • Library podcasts • Floor plans / location info • Book review links • More info about displays • Searches • Surveys or Quizes

  14. http://socialme.wikispaces.com/QR • http://www.libsuccess.org/index.php?title=QR_Codes • http://mobile-libraries.blogspot.com/2010/06/qr-codes-and-libraries.html

  15. Microsoft Tags • Smaller • Customizable • Colors • Scans better on low res cameras • Cross platform reliability • Advanced analytics • Free till 2015, then?

  16. MicroQR • Only encodes 35 characters

  17. Other concerns • Encryption is rare • Android compatible • Malicious QR • Functions behind scenes • Steal data, photos, contacts

  18. Presentation at http://library.delmar.edu/Merry/scuug2011.pptx • Resources Doc at http://library.delmar.edu/Merry/scuug2011.doc Merry Bortz Del Mar College mbortz@delmar.edu

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