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What Makes a Good Design?

What Makes a Good Design?. The Elements & Principles of Design. Artists (and Graphic Designers) arrange the elements and principles of design to create a work of art, or composition. (source: Markus, Janet, et al. Art Works . Emond Montgomery Publications ltd. Toronto. 2011. p.22).

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What Makes a Good Design?

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  1. What Makes a Good Design? The Elements & Principles of Design

  2. Artists (and Graphic Designers) arrange the elements and principles of design to create a work of art, or composition. (source: Markus, Janet, et al. Art Works. Emond Montgomery Publications ltd. Toronto. 2011. p.22)

  3. The Elements of Design: • Texture • Value • Shape • Colour • Form • Line • Space

  4. Texture The surface quality or feel of an object (can be actual / real or simulated).

  5. Value • The lightness or darkness of a non-coloured object (greyscale). e.g. Achromatic scheme.

  6. Shape • An enclosed / defined space. Can be geometric (mathematical: e.g. circle, square, triangle) or organic (from nature).

  7. Colour • Hue – the colour’s name (e.g. red, blue, etc.) • Value – lightness or darkness of a colour • Intensity – brightness or dullness of a colour

  8. Monochromatic • One colour plus tints (white) and shades (black)

  9. Analogous • Side by side colours on the colour wheel.

  10. Complementary • Opposite colours on the colour wheel.

  11. Warm vs. Cool • Warm side of the colour wheel or just use the cool side of the colour wheel.

  12. Form • Like shape, only 3-dimensional. Can also be geometric or organic.

  13. Line • A mark created by a moving point. Can be used to direct the viewer’s eye. E.g. outline, contour, etc.

  14. Space • Can refer to depth (created through foreground vs. background, size, overlapping, etc.) • Negative space – the space around and between shapes / objects in a composition.

  15. The Principles of Design • Movement • Rhythm • Balance • Unity • Contrast • Emphasis • Proportion

  16. Movement • How elements direct the viewer’s eye throughout the piece. It may give a sense of action. In some cases, some parts may actually move.

  17. Rhythm • The repetition or an element which creates a visual beat / pattern.

  18. Balance • Symmetrical – mirror image (across vertical axis)

  19. Balance • Asymmetrical – elements are distributed but different.

  20. Balance • Radial – elements emerge evenly from a central point.

  21. Unity • When the same or similar elements are repeated, it makes everything look like it belongs.

  22. Contrast • When different / opposite elements are used in makes a sense of interest or variety through contrast.

  23. Emphasis • When one particular element dominates or is emphasized over others. This can be created through contrast of size, colour, value or placement / isolation.

  24. Proportion • The size of shapes in relationship with one another. This can create larger or smaller areas of interest within a design.

  25. What makes this a good design? What makes this a good design?

  26. What makes this a good design? What makes this a good design?

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