Production Process

1. Production Process • Preproduction • Program idea, research, planning, scheduling, hire crew, script writing • Production • Location or studio videography or filming, gathering footage, archival pictures/film, translate idea into program (encode message)

2. Production Process • Postproduction • Film-style: select best shots/still photos, etc…combine with audio to create final program • Edit • Multi-camera style: clean up errors, add necessary video/titles, music, etc…

3. Effect to Cause Production Model • General planning tool for productions • Start with basic idea and desired effect (defined process message) • Be fairly specific - target audience, what you want to happen to viewers - learn, feel, do? • Determine angle - unique ‘take’ on subject, approach to subject (informational, formal, experimental, broad, intimate)

4. Effect to Cause Production Model • Medium requirements/Cause • Target audience defined, tastes/demo/ psychographics • Content/angle/style - what is to be communicated and how? • Equipment and facilities • People - crew, talent

5. Effect to Cause Production Model • Real Effect: Process Message - the production • Final product of your production efforts • Produced and distributed • Theatrical release, broadcast, direct distribution through clients

6. Effect to Cause Production Model • Evaluation • Formative - as the project is developing • Focus groups, test viewings, client screenings • Summative - evaluate effects of production on audience (larger scale than formative) • Expensive and difficult to measure at times • Increased sales of product, change in individual behavior, change in government policy or law, high ticket sales, high direct-to-video sales, all shirts at Old Navy are folded the same, fries at Micky D’s all cooked the same

7. Generating Ideas Keep an open mind Remember that you are trying to affect an audience and/or satisfy a client/boss/producer - your productions will rarely be ‘just for you’ Keep your audience in mind - use YOUR creativity but keep your audience’s tastes central to your thinking

8. Generating Ideas Brainstorming • As a group start with a central idea relating to your project • Select one member to take detailed notes • Start w/general goal, no idea is out of bounds, use others’ ideas as a springboard to your ideas • Keep going around the group until you run out of ideas • No judgments made during first step, just list ideas

9. Generating Ideas Brainstorming • Only judge/evaluate after brainstorming is complete • Use ideas generated to further clarify goals and add details • Useful in identifying creative ideas for production - can be broad or narrow

10. Generating Ideas Clustering • Use a sheet of paper • Place main idea in the center of the page with a circle around it • Write new/related ideas in circles connected to the center idea • Again, no judgments yet, just ideas • Try to connect new ideas to the main idea and to the ‘sub’ ideas

11. Generating Ideas Clustering • After ‘clustering’ round, look at and evaluate ideas generated • Evaluate for best/common ideas which help get to your point