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This lecture explores the interplay between technological advancements and socio-cultural dynamics in shaping business practices. It discusses how firms leverage human knowledge, innovative work methods, and equipment to create value and improve internal performance. The role of technology in product development across industries, particularly in contrasting sectors like automotive and fast food, is examined. Additionally, we delve into how ethical compliance, customer preferences, and regulatory frameworks influence competitive strategies and the evolution of business environments in a globalized context.
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Technological Environment • Ways in which firms create value • Human knowledge • Work methods • Equipment • Electronics and telecommunications
Technological Environment • Product/Service Technologies • Technology used for creation of goods and services • Automobile industry VS McDonalds • Basis of competition • Being technology leaders • Reducing cycle time
Technological Environment • Business Process Technologies • Improves internal performance (information flow, report creation, better relationships with stakeholders)
Technological Environment • Enterprise Resource Planning • Manages processes across products, departments and geographic locations (material, order and production management) • Identify main processes • Material flow –sales process – financial system
Political-Legal Environment • Regulation- Defines Relationship Between Government & Business • Government = Pro vs. Anti-Business Sentiment
Socio-cultural Environment Customs, values and demographic characteristics
Socio-cultural Environment • Customer Preferences/Tastes- Vary • International • National • With time • Feeling about a job
Socio-cultural Environment • Ethical Compliance & Responsible Behavior
Business Environment • In terms of • Product delivery • Production facilities going international • New trends in employee working
Business Environment • Redrawing Corporate Boundaries- Core Competencies • Challenges/Opportunities • Outsourcing (paying distributors to provide services) • Vertical Integration • Viral Marketing • Business Process Management • Post-9/11