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Toto, I have a feeling … we aren’t in Kansas anymore!

Toto, I have a feeling … we aren’t in Kansas anymore!. My current research Books : The Facebook Era Clair Sheh The Social Media Bible Tactics, tools and stratiegies for business success Lon Safko and Savid Brake Jump Point

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Toto, I have a feeling … we aren’t in Kansas anymore!

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  1. Toto, I have a feeling … we aren’t in Kansas anymore!

  2. My current research Books : The Facebook Era Clair Sheh The Social Media Bible Tactics, tools and stratiegies for business success Lon Safko and Savid Brake Jump Point The Age of contagious companies, viral marketing and the digital explotion How Network culture is revolutionizing business Inbound Marketing Get found using Google, social media and blogs Brian Halligan & Dharmesh Shah Trust Agents Using the web to build influence, improve reputation and earn trust Julien Smith, Chris Brogan The cluetrain manifesto The End of Business as you know it/ Levine, Locke, Searls & Weinberger.

  3. Life . . . uninterrupted and commercial FREE!

  4. Two roads diverged in a wood, and I... I took the one less traveled by, and that has made all the difference. Ein Weg teilte sich in einem Wald und ich nahm den Pfad, den weniger Leute gewählt haben, und das hat den größten Unterschied in meinem Leben gemacht. Robert Frost, Amerikanischer Autor britischer Abstammung

  5. INTERESTING RESOURCEFUL Packing Tips for Moving Pack it – Sell it – Donate it! How to avoid moving trash Fun things to do in Dallas Clever Decorating tips a smaller space FREE things to help with a move What you should know before you sign an apartment lease Storage Options – reducing the cost of living space. How to Rent smaller / Store More How to get my apartment deposit back Why do I have to give notice?

  6. Leveraging the FREE Online Services to Work for You Google Analytics Google Alerts Webstores Yola.com Yelp.com Control your online reputation Life . . . uninterrupted and commercial FREE! The customer wants to be in control! Spam filers block email advertising NO CALL lists prohibit telephone solicitation If they get through . . . Caller ID allows us not to answer a telephone solicitor DVR & TIVO allow us to skip television advertising XM Satellite Radio provides uninterrupted, commercial FREE music! 96% 0f consumers trust personal recommendations 14% of consumers trust traditional advertising

  7. Leveraging the FREE Online Services to Work for You Google Analytics Google Alerts Webstores Yola.com Yelp.com Control your online reputation Join the Inbound Marketing University

  8. Leveraging the FREE Online Services to Work for You Google Analytics Google Alerts Webstores Yola.com Yelp.com Control your online reputation Attend the Inbound Marketing Summit

  9. Nnnnnnnnnnnnnn zzzzzzzzzzzzzzzznnnnnnnnnnnnnnnnnnnnnnnnnnnnn Technology Terminology Make sure your people understand the terminology! Your turn to learn a new language!

  10. There is value in on-line conversation! Type it . . . and they will come! Google is sharing what is said . . . So say something good!

  11. Key Word Strategies Attract people & spiders What is the public searching for along with their new apartment – How can you GET FOUND? What are the KEY WORDS?

  12. Change your local listing & ADD KEYWORDS! 1. Name – An / A move to the front of the alphabet 2. Name – add Location/ Galleria / Nob Hill 3. Name – Add Keyword like Moving, New Place, Great Apartments 4. Address / add amenities “Your next home”

  13. Change your local listing & ADD KEYWORDS!

  14. Google Trends & Google Alerts

  15. Create a plan to update your online presence Add: New tracking email, URL, Facebook Fan page Update Local Listing Sites Yellowpages.com Superpages.com Zipcodeyp.com Dex.com Local.com Update the mapping Site Maps.google.com Maps.yahoo.com Maps.ask.com Earth.google.com Wikimapia.org Get current, get found, get noticed & add lines to Google!

  16. Locallytype.com

  17. Who is out there communicating about your brand? Are you a part of the conversation?

  18. There is no place like home! What do they want, need, dream about, hope for?

  19. There is value in on-line conversation! Type it . . . and they will come! Google is sharing what is said . . . So say something good!

  20. Leveraging the FREE Online Services to Work for You Google Analytics Google Alerts Webstores Yola.com Yelp.com Control your online reputation People have the whole world-wide web in their hands and they are using it! Anyone with a keyboard is an author.

  21. Inspire vs. Hire Influencers Evangelist Trust Agents Word of Mouth Ambassadors

  22. “It’s not about technolgy, it’s about PEOPLE” Geno Church September 15, 2010

  23. What new technologies will have the most significant impact on task exicution and performance in the future? • On-line leasing • Resident screening

  24. Leveraging the FREE Online Services to Work for You Google Analytics Google Alerts Webstores Yola.com Yelp.com Control your online reputation

  25. Leveraging the FREE Online Services to Work for You Google Analytics Google Alerts Webstores Yola.com Yelp.com Control your online reputation

  26. What is your story?

  27. What is your resident’s story?

  28. Why do your residents love LIVING at your community?

  29. The Authentic Voice of the Consumer Let you resident TELL THEIR STORY!

  30. “It's all about the " shared experience" of life . . . not the commercial description of a product.”

  31. Build Relationship Equity on Facebook Create online “Goodwill” & WOM!

  32. Same view - different agendas?

  33. Focus GroupsFind your “Consumer’s Authentic Voice” in a Focus Group

  34. Use online tools to streamline Social Media procedures Consciously create a “town center” one email address to receive all of your Social Media information and updates. Then send the internet to YOU with RSS Establish a Nutshelmail account to have all of the status updates from each social media interactions delivered to your town center email address. One email will contain each tweet, retweet, post & comment

  35. 1. Set up a Town Center online as a central location for all the communications to be organized. • Set up each location online with your Town center address to make it easy to track traffic and measure results. • Here are a few suggestions for new media marketing address: LoveLiving@Parkapartments.com , Lovethelife@Parkapartments.com, HomeSweetHome@ParkApartments.com. • waiting4urcall@ParkApartments.com - heheheeeee ComelLive@ParkApartments.com. • 2. Establish your presence/profile in the FREE/non-subscription listing services

  36. Join me everyday Facebook Apartment Social Media Dance Steps Apartment Leasing Ideas – Fabulous Fundamentals America’s TOP Apartment Leasing Best Practices

  37. Bonus Slide – here is a resource for social media policies

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