1 / 19

Enhancing the Jaldi Campaign: Insights from 25 GP Pilot for Greater Impact and Participation

The Jaldi Campaign has shown a transformative impact when executed as planned, but there's room for improvement based on insights from the 25 GP Pilot. While the full impact will become evident in 3-6 months through toilet construction metrics, immediate lessons for enhancing campaign design are critical. Key areas of improvement include refining messaging effectiveness, enhancing participation from government officials, broadening message reach, and increasing conversions from intent to construction. Further research in targeted villages will help identify barriers and optimize campaign strategies.

maddox
Télécharger la présentation

Enhancing the Jaldi Campaign: Insights from 25 GP Pilot for Greater Impact and Participation

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Reflections and Recommendations Jaldi Campaign – 25 GP Pilot

  2. The Campaign Impact When it is delivered as designed, the campaign has a magical impact in a way the whole becomes more than the sum of the parts. However, there are many possibilities to improve the delivery and some to improve the design as well based on the 25 GP Pilots.

  3. An Analysis Before its time The real impact of the campaign will probably be fully understood in 3-6 months from now – once we know the final count on toilet construction. However, there are many lessons from the pilot that can improve the campaign design even now. The spirit of this analysis has been to look at how we can improve rather than what went wrong or who is to be blamed for it. In that sense, there are four areas of improvement: 1. How do we improve the impact of the messaging? 2. How do we ensure greater participation of Govt. officials? 3. How do we improve the reach of messaging? 4. How do we increase conversions from ‘intent’ to ‘construction’?

  4. How do we improve the impact of messaging? It is a difficult thing to decode which messaging has worked and by how much, here are opinions on the same.

  5. Further Researchin 2-3 villages with people with strong intent – to probe and see what messaging, what media format motivated them the most. PAF report might throw in more light on this as well. Also separate GPs where we run only one message can also be a way to test hypothesis on what is a powerful message if that is necessary.

  6. How do we ensure greater participation of Govt. officials? Wherever the Govt. officials were involved, the response was very good. But, their presence was inconsistent.

  7. How do we improve the reach of messaging? To people beyond the main event.

  8. How do we increase conversions from ‘intent’ to ‘construction’? We may get a better sense of this in a couple of months. From the SD feedback, there are certain factors coming in the way of conversion.

  9. Further Research in 2-3 villages – Look at all people with intent (token?) and what is stopping them from acting. To research with SDs to understand the reasons for dropping out.

More Related